Role: Digital Marketing Executive

Location: Chennai, Tnagar

Experience: 1–2 Years

Salary: ₹22,000 – ₹30,000 per month

Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across various online channels. The ideal candidate should have hands-on experience in SEO, SEM, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Google Analytics to drive brand awareness, website traffic, and lead generation.

Key Responsibilities: Search Engine Optimization (SEO)

- Perform keyword research and competitor analysis.
- Optimize website content, meta tags, and landing pages.
- Monitor website rankings and organic traffic.
- Implement on-page and off-page SEO strategies.

Search Engine Marketing (SEM) & Google Ads

- Create, manage, and optimize Google Ads campaigns.
- Monitor campaign performance and ROI.
- Conduct A/B testing for ads and landing pages.
- Manage PPC budgets effectively.

Social Media Marketing

- Plan and execute social media campaigns across platforms.
- Create engaging content and promotional posts.
- Increase followers, engagement, and brand visibility.
- Monitor social media performance metrics.

Content Marketing

- Develop content for blogs, websites, social media, and email campaigns.
- Coordinate with graphic designers and content creators.
- Ensure content aligns with brand guidelines and marketing goals.

Email Marketing

- Create and manage email marketing campaigns.




- Maintain and segment customer databases.
- Track email performance metrics such as open and click-through rates.

Analytics & Reporting

- Use Google Analytics and other tools to track campaign performance.
- Generate weekly and monthly marketing reports.
- Analyze user behavior and provide actionable insights.
- Recommend improvements based on campaign data.

Required Skills

- Strong knowledge of SEO and SEM.
- Hands-on experience with Google Ads and Google Analytics.
- Experience in Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube).
- Knowledge of Content Marketing and Email Marketing.
- Understanding of keyword research and digital marketing tools.
- Good communication and content writing skills.
- Basic knowledge of Canva, WordPress, or similar marketing tools is an added advantage.

Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Digital Marketing Certification is preferred.

Preferred Candidate Profile

- 1–2 years of experience in Digital Marketing.
- Ability to manage multiple campaigns simultaneously.
- Robust analytical and problem-solving skills.
- Creative mindset with attention to detail.
- Passion for digital trends and online marketing.

Key Performance Indicators (KPIs)

- Website Traffic Growth
- Lead Generation
- Search Engine Rankings
- Social Media Engagement
- Campaign ROI
- Conversion Rates
- Email Marketing Performance

Work Location: In person

📌 Digital Marketing Executive (Chennai)
🏢 Valam Solutions
📍 Chennai