A Digital Marketing Executive is responsible for planning, developing, and executing digital marketing campaigns to promote a company's brand, products, and services. They work across a variety of digital channels, including social media, search engine marketing, email marketing, and website content.

Roles and Responsibilities:

1. Strategy Development:

- Collaborate with the marketing team to develop digital marketing strategies aligned with overall business goals.
- Research industry trends and competitor activities to identify recent opportunities.

2. Campaign Management:

- Plan and execute digital marketing campaigns across various channels such as social media, email, search engines, and display advertising.
- Create and manage content for online campaigns, ensuring it is engaging and aligned with the brand.

3. Social Media Management:

- Manage and optimize social media platforms to build brand awareness and engage with the audience.
- Create and schedule posts, respond to comments, and analyze social media performance.

4. Search Engine Optimization (SEO):

- Implement on-page and off-page SEO strategies to improve the website's visibility on search engines.
- Conduct keyword research and analysis to enhance organic search rankings.

5. Email Marketing:

- Develop and execute email marketing campaigns, including designing templates, segmenting audiences, and analyzing performance metrics.
- Ensure compliance with email marketing regulations and best practices.

6.



Analytics and Reporting:

- Use analytics tools to track and measure the performance of digital marketing campaigns.
- Provide regular reports on key performance indicators (KPIs) and insights for continuous improvement.

7. Website Management:

- Collaborate with web development teams to ensure the website is optimized for digital marketing efforts.
- Monitor and update website content to align with marketing goals.

8. Paid Advertising:

- Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, or other relevant channels.
- Optimize ad spend, targeting, and creatives for maximum ROI.

9. Market Research:

- Conduct market research to identify target audiences, industry trends, and competitive landscape.
- Use data and insights to refine marketing strategies.

10. Collaboration:

- Work closely with cross-functional teams, including sales, design, and product development, to ensure a cohesive marketing approach.

11. Stay Updated:

- Stay informed about the latest trends, tools, and technologies in digital marketing.

Requirements:

- Bachelor's degree in marketing, business, or a related field.
- Proven experience in digital marketing.
- Familiarity with digital marketing tools and platforms.
- Strong analytical and communication skills.
- Must have relevant industry experience of minimum 1 year.

Job Type: Full-time Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Delhi)
🏢 Rupanshu Jain Creations Pvt.Ltd
📍 Delhi