A growing digital marketing agency is looking for a highly capable Digital Marketing Executive to join our team and manage the hands-on digital marketing implementation for client projects, including a nursery and other service-based businesses.

This is not a role for someone who only knows digital marketing theoretically or simply coordinates work .

We are looking for a hands-on digital marketing practitioner who can independently set up, launch, manage, optimise and monitor campaigns across multiple digital channels.

A significant portion of the execution will be supported by AI tools and automation . However, the successful candidate must have genuine hands-on expertise to configure campaigns correctly, supervise AI-assisted workflows, analyse performance, identify issues and make the right optimisation decisions.

Key Responsibilities:

The Digital Marketing Executive will be responsible for the implementation and ongoing optimisation of digital marketing campaigns across the following areas:

1. Google Business Profile and Local SEO

- Set up and optimise Google Business Profiles for clients
- Optimise business information, categories, services and attributes
- Write and implement optimised business descriptions
- Manage photos, posts and regular profile updates
- Support review generation and response processes
- Improve local search visibility
- Monitor profile performance and prepare reports

1. Meta Advertising

Hands-on responsibility for:
- Meta Business Suite and Meta Ads Manager
- Facebook and Instagram advertising
- Lead generation campaigns
- Click-to-WhatsApp campaigns
- Instant Forms
- Audience research and targeting
- Retargeting campaigns
- Meta Pixel and conversion tracking
- Campaign setup and optimisation
- A/B testing of creatives, copy and audiences
- Cost Per Lead optimisation

1. Google Ads

Hands-on responsibility for:
- Google Ads campaign setup and management
- Search campaigns
- Keyword research
- Negative keyword management
- Ad copy development
- Location and audience targeting
- Conversion tracking
- Budget monitoring
- Bid and campaign optimisation
- Cost Per Lead improvement
- Search term analysis

1. Social Media Management

- Develop and maintain structured content calendars
- Coordinate and manage AI-assisted content creation workflows
- Create and publish relevant social media content
- Manage Facebook and Instagram pages
- Monitor engagement and audience response
- Analyse content performance
- Recommend improvements based on data and performance
- Ensure consistency with each client's brand positioning and target audience

1. Lead Generation and Campaign Optimisation

The role will focus on generating measurable business outcomes , not simply likes, followers or website traffic.





Responsibilities include

- Supporting lead generation campaigns across Meta and Google
- Developing campaign funnels and customer journeys
- Managing Click-to-WhatsApp and lead form campaigns
- Supporting landing page conversion optimisation
- Monitoring lead quality
- Tracking Cost Per Lead and campaign efficiency
- Implementing retargeting campaigns
- Analysing campaign performance
- Identifying and implementing optimisation opportunities

For nursery and education-related clients, the Executive should be capable of understanding local audience targeting and developing campaigns focused on generating relevant parent enquiries and potential admissions leads.

Essential Requirements:

Please apply only if you have genuine, practical and hands-on experience with:

- Google Business Profile setup and optimisation
- Meta Ads Manager
- Facebook and Instagram lead generation campaigns
- Google Ads
- Google Keyword Planner
- Keyword research
- Conversion tracking
- Meta Pixel and relevant tracking systems
- Google Analytics and/or GA4
- Campaign reporting and performance analysis
- Lead generation campaigns
- Social media management
- AI tools and automation for marketing execution

We Will Give Preference to Candidates Who:

- Have managed campaigns for nurseries, schools, education businesses, healthcare, local businesses or other service-based businesses
- Understand how to market effectively to local audiences
- Have experience generating measurable leads rather than focusing only on vanity metrics
- Can independently identify campaign issues and recommend solutions
- Are comfortable working with AI-assisted marketing workflows
- Understand the importance of reviewing and validating AI-generated output
- Can work against clearly defined KPIs
- Can demonstrate examples of campaigns they have personally managed
- Have strong analytical and reporting skills

This Role Is NOT Suitable For:

- Candidates with only theoretical knowledge of digital marketing
- Candidates whose experience is limited to posting social media content
- Candidates with no hands-on experience managing paid advertising campaigns
- Candidates who mainly coordinate work performed by others
- Candidates who cannot independently set up and optimise campaigns
- Applicants unable to demonstrate previous hands-on campaign experience

How Your Performance Will Be Measured:



The successful candidate will work against clearly defined KPIs, which may include:

- Timely completion of assigned campaigns and deliverables
- Quality and accuracy of campaign setup
- Number of qualified leads generated
- Cost Per Qualified Lead
- Lead quality and conversion performance
- Meta Ads campaign performance
- Google Ads campaign performance
- Google Business Profile optimisation and local visibility improvement
- Conversion tracking accuracy
- Social media execution and content performance
- Campaign optimisation initiatives
- Quality and timeliness of reporting
- Effective use of AI and automation
- Responsiveness and communication

Please note that generating a high number of leads alone will not be considered successful performance . Lead quality, conversion potential, cost efficiency and continuous optimisation will also be important.

What We Are Looking For

We are looking for a proactive Digital Marketing Executive who can take ownership of campaign implementation and performance.

You should be comfortable using AI and automation to improve productivity, while understanding that AI does not replace skilled judgement. You must be capable of reviewing outputs, identifying errors, making strategic adjustments and ensuring that campaigns are implemented to a high standard.

Employment Details

- Position: Digital Marketing Executive
- Location: Kerala, India
- Employment Type: Full-Time
- Work from home may be considered for the right candidate
- Opportunity to work on multiple client projects
- Performance-driven working environment
- Long-term growth opportunities for high-performing candidates

How to Apply Please submit your application with:

1. Your updated CV
2. A brief summary of your hands-on digital marketing experience
3. Details of Meta Ads campaigns you have personally managed
4. Details of Google Ads campaigns you have personally managed
5. Your experience with Google Business Profile optimisation
6. Industries or business sectors you have worked with
7. Any experience with nurseries, education businesses or local service businesses
8. Examples of measurable results you have achieved
9. The AI and marketing tools you currently use
10. Your current location and availability

Important: Please do not submit a generic application. In your application, clearly indicate which areas of the above responsibilities you have personally executed yourself .

We are looking for a genuine hands-on practitioner who understands digital marketing implementation, can work effectively with AI and automation, and is focused on delivering measurable business outcomes.

Only candidates with relevant hands-on experience should apply.

📌 Digital Marketing Executive (Kerala)
🏢 Private Sector
📍 Kerala