: 1.

Digital Marketing

Strategy · Develop and implement comprehensive digital marketing strategies. · Plan monthly and quarterly digital marketing campaigns. · Identify current opportunities to increase brand visibility and customer acquisition. · Monitor industry trends and competitor activities. 2.

Social Media

Management · Manage company social media platforms including Instagram, Facebook, YouTube, Google Business Profile, and other relevant platforms . · Prepare monthly content calendars. · Coordinate with the creative team for posts, reels, videos, banners, and promotional content. · Increase followers, engagement, reach, and overall online presence. · Respond to and monitor customer engagement on social platforms.

- Paid Advertising · Plan, execute, and optimize Meta Ads and Google Ads campaigns. · Manage advertising budgets and ensure effective utilization. · Monitor CPL, CPA, ROAS, conversions, and campaign ROI. · Conduct A/B testing and continuously optimize campaigns.
- SEO &
- Website Management · Develop and implement SEO strategies to improve website rankings. · Monitor website traffic, keywords, and organic performance. · Coordinate website updates, landing pages, offers, and promotional content. · Work on Google Search Console, Google Analytics, and other analytics tools.
- Content &




- Campaign Management · Plan campaigns for product launches, offers, festivals, events, and special promotions. · Coordinate with graphic designers, video editors, photographers, influencers, and agencies. · Ensure all marketing content follows the company's brand guidelines. · Develop engaging content ideas based on customer behaviour and market trends.
- Lead Generation &
- Sales Support · Generate quality leads through digital channels. · Coordinate with the sales/business development team for lead follow-up. · Track leads from generation to conversion. · Identify opportunities to improve conversion rates and customer acquisition.
- Analytics &
- Reporting · Prepare weekly/monthly digital marketing performance reports. · Track campaign performance, traffic, engagement, leads, conversions, and revenue. · Analyse data and provide recommendations to management. · Maintain proper records of marketing budgets and campaign expenses.
- Influencer &
- Online Marketing · Identify and coordinate with relevant influencers and content creators. · Plan influencer marketing campaigns and track their performance. · Explore collaborations and local digital marketing opportunities.

📌 Digital Marketing Manager (Vadodara)
🏢 SANTUSHTI SHAKES PRIVATE
📍 Vadodara