Location: Gurgaon

Experience: 4–6Years

Work Mode: Work from Office

We are looking for a Data Reactivation Manager to drive revenue from dormant, inactive, lost, and unconverted leads by leveraging data segmentation, automation, and targeted reactivation strategies .

Key Responsibilities:-

- Manage and optimize lead reactivation databases to improve conversion and revenue.
- Segment leads based on lead age, course/program interest, source, engagement, disposition, and conversion potential .
- Build automated data segmentation, lead allocation, and reporting workflows .
- Create actionable calling lists for Sales teams based on lead priority and intent.
- Partner with Sales, CRM, Marketing, and Data teams to execute reactivation campaigns.
- Track contact rate, reactivation rate, conversion, enrollment, and revenue .




- Maintain data hygiene and ensure accurate CRM/lead lifecycle management.
- Analyze campaign performance and continuously improve segmentation and reactivation strategies.
- Develop automated MIS/dashboard reporting for management.

Requirements:-
- 4–7 years of experience in EdTech, B2C Sales, CRM, Lead Management, Growth, or Data Analytics .
- Robust hands-on experience with large lead databases and data segmentation .
- Advanced Excel/Google Sheets ; knowledge of SQL, Power BI, CRM/automation tools is preferred.
- Strong analytical, problem-solving, and stakeholder-management skills.
- Proven ability to convert data insights into sales/revenue outcomes .

📌 Data Reactivation Manager (Gurugram)
🏢 Veranda Learning
📍 Gurugram