About the Company This role at Back Good is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability. You will drive GTM, growth, and brand strategy. You will work cross-functionally with growth, supply, and finance teams to deliver outcomes. You are expected to operate like a CEO for the brand.

About the Role This role at Back Good is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability You will drive GTM, growth, and brand strategy You will work cross-functionally with growth, supply, and finance teams to deliver outcomes You are expected to operate like a CEO for the brand.

Responsibilities P&L; Ownership & AOP Planning:

- Own the annual operating plan (AOP) for the brand
- Drive revenue, gross margins, and contribution margins (CM1, CM2)
- Build and manage monthly phasing (seasonality, spikes, events)
- Ensure clear path to P&L; breakeven and profitability Growth & Revenue Strategy:
- Define and execute GTM strategy across D2C (website)
- Marketplaces (Amazon, Flipkart, etc.)
- Quick-commerce (Blink it, Zepto, etc.) and offline clinics and experience centers
- Align with growth teams on: CAC, AOV, retention, and conversion levers
- Identify and execute spike opportunities (festive, sale events, launches) Cross-functional Leadership Work:




- Work closely with Growth (performance marketing, CRM)
- Marketplace teams (events, scaling)
- Supply chain (inventory, availability)
- Finance (costs, margins, forecasting)
- Drive alignment and ensure execution against targets Brand & Category Building:
- Own brand positioning and category strategy
- Identify consumer insights and translate into:
- Product direction
- Campaigns
- Pricing and assortment decisions Execution & Operating Cadence:
- Set weekly and monthly targets
- Track performance vs plan and course-correct quickly
- Build operating rigor across Revenue tracking
- Cost management
- Inventory planning What Success Looks Like - Clear, executable AOP with realistic phasing
- Strong revenue growth with improving margins
- Achieving or exceeding P&L; breakeven targets
- Tight cross-functional alignment and execution
- Scalable GTM playbook for the brand Qualifications - 5–10 years’ experience in D2C, e-commerce, or consumer brands Required Skills - Strong P&L; ownership experience
- Deep understanding of:
- Growth metrics (CAC, LTV, AOV, retention)
- Marketplace + D2C dynamics
- Proven ability to scale revenue while improving unit economics
- Highly analytical, but equally robust in execution
- Comfortable operating in high-ownership, fast-moving environments

📌 C & Growth Head (Mumbai)
🏢 QI Spine
📍 Mumbai