About the Role We're looking for a hands-on CRM professional who can own the entire retention and lifecycle marketing function single-handedly. This is an individual contributor role — you will plan the strategy, build the journeys, code the creatives, push the campaigns live, and report on the numbers yourself. If you like end-to-end ownership without waiting on a team, this is for you.

What You'll Do - Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers - Plan and execute campaigns across Email, SMS, WhatsApp, Push, and In-App/On-site channels - Build and edit responsive HTML email templates, fix rendering issues across clients, and manage dynamic/personalised content blocks - Own WhatsApp campaigns end-to-end: template creation, BSP submission and approval, opt-in management, and broadcast scheduling - Create user segments and cohorts based on behaviour, RFM, and lifecycle stage - Run A/B tests on subject lines, creatives, send times, and journey paths; iterate based on results - Monitor deliverability, open/click/conversion rates, unsubscribes, and channel-wise ROI; share weekly performance reports - Coordinate with design, product, and tech teams for assets, event tracking,



and API/SDK integrations Must-Have Requirements - Hands-on working experience with WebEngage is mandatory — journey designer, segmentation, campaign setup, and analytics dashboards - Proven experience running Email, SMS, and WhatsApp campaigns at scale - Ability to write and edit HTML/CSS for email templates independently (no dependency on a developer for basic edits) - Solid understanding of customer lifecycle, segmentation logic, and retention metrics - Working knowledge of DLT registration for SMS and WhatsApp template approval guidelines - Comfortable working autonomously, managing your own calendar, and taking full ownership of deliverables - Good analytical skills — Excel/Google Sheets; ability to read a funnel and act on it Good to Have - Exposure to other CRM tools: MoEngage, CleverTap, Netcore, Braze - Basic SQL for pulling user data - Familiarity with email deliverability concepts (SPF, DKIM, DMARC, IP warm-up) - Experience in E-commerce What Success Looks Like in 90 Days - All core lifecycle journeys live and running in WebEngage - Channel-wise reporting cadence established - Measurable lift in retention/repeat rate from CRM-driven campaigns How to Apply Share your CV at [email protected] with the subject line "CRM – WebEngage". Please mention your notice period and include examples of journeys or campaigns you've built.

📌 CRM Manager – WebEngage (Gurugram)
🏢 Rotoris
📍 Gurugram