About Us

Agrim is India’s largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We’re backed by marquee investors and are growing fast.

With 800 employees and ambitious plans to grow 2x in the next two quarters, we are transforming how Agriretailers buy and grow their business.

Our culture is rooted in five values: Delivery Excellence, Ownership,

Frugality, Simplicity, and Transparency.

You can read more about us here - click here

Role Overview

We're hiring a Communication Lead to own how Agrim sounds and communicates — everywhere. This role sits across functions: marketing campaigns, product and app messaging, internal and leadership communication,

partner/vendor-facing content, and external communication such as PR and social. You'll set a single, consistent voice for the company and be the person every team comes to when something needs to be written, positioned,

or said Well.

This is a hands-on content role, not a pure strategy seat — you'll write, edit, and ship content yourself.

Key Responsibilities

- Brand Voice & Content Standards

- Define and document Agrim's tone of voice, messaging pillars, and content standards across all

channels

- Act as the final quality check on any external-facing content .

- Build reusable templates and guidelines so category, marketing, and product teams can create





content consistently without bottlenecking through you

- Marketing Content

- Own copy and content for marketing campaigns across push, in-app, WhatsApp/SMS, and paid

channels, working closely with the growth and retention team

- Partner with category teams to ensure campaign messaging reflects category and seasonal context

accurately

- Product & App Communication

- Own in-app messaging, notification copy, and onboarding content in coordination with product

and growth

- External Communication

- Own PR, social, and any public-facing brand content, building relationships with media where

relevant

Ideal Candidate

- 3–6 years in content, communications, brand, or editorial roles, ideally with experience spanning

both B2B marketing content and leadership/internal communication

- A strong, versatile writer — comfortable shifting tone from a punchy campaign Bonus: experience

in B2B, Agri, or e-commerce; familiarity with tools like Web Engage or Mix panel-informed messaging

Why Join Us

At Agrim, you will shape the strategy engine of a Bharat-scale startup on its path to IPO. This is an prospect to build one of India’s most impactful playbooks while working with a mission-driven team solving one of

India’s largest distribution challenges. We are in Gurgaon. This is Work from Office role.

📌 Communication Lead (Gurugram)
🏢 AGRIM
📍 Gurugram