Department: Sales

Job Type: Full time

Experience: 3–5 Years

Job Summary

We are looking for an experienced and result-oriented Channel Sales Manager to develop and manage our dealer and distributor network and drive sales growth across assigned markets.

The ideal candidate will have strong experience in channel sales, dealer/distributor management, market development, and sales target achievement. Experience in the mattress or furniture industry will be an added advantage.

Key Responsibilities

- Develop and maintain solid relationships with dealers, distributors, retailers, and channel partners.
- Identify and onboard new dealers and distributors to expand the company's distribution network.
- Achieve monthly, quarterly, and annual sales targets through effective channel management.
- Drive primary and secondary sales across assigned territories.
- Develop and implement channel sales strategies to increase market penetration and revenue.
- Regularly visit dealers, distributors, retailers, and key customers to understand market requirements.
- Monitor dealer and distributor performance and take appropriate actions to improve sales.
- Identify new market opportunities and expand the company's presence in existing and new territories.
- Ensure proper product availability and visibility across the channel.
- Coordinate with dealers and distributors regarding orders, stock availability, pricing, schemes, promotions, and payments.
- Work closely with internal teams such as sales, marketing, logistics, and accounts to ensure smooth order execution and customer service.
- Track competitor activities, market trends, pricing, and customer preferences.
- Prepare regular sales reports, forecasts, market updates, and channel performance reports.
- Support dealers and distributors with product knowledge, sales promotions, and product launches.
- Resolve channel partner issues and ensure long-term business relationships.
- Ensure adherence to company policies, pricing guidelines, credit terms,



and sales processes.
- Monitor outstanding payments and coordinate with channel partners for timely collections.
- Conduct regular market analysis and provide feedback to management on opportunities and challenges.

Required Qualifications & Skills
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- 3–5 years of experience in channel sales, dealer management, or distributor management.
- Experience in the mattress, furniture, home furnishing, or consumer products industry is preferred.
- Proven track record of achieving sales targets.
- Robust dealer and distributor network management skills.
- Good understanding of primary and secondary sales.
- Strong negotiation and relationship-management skills.
- Excellent communication and presentation skills.
- Good knowledge of local market dynamics and competitor activities.
- Strong analytical, planning, and problem-solving abilities.
- Ability to work independently and manage multiple territories/accounts.
- Willingness to travel extensively within the assigned territory.
- Proficiency in MS Office/Excel and sales reporting tools.

Key Performance Indicators (KPIs) The Channel Sales Manager will be evaluated based on:
- Monthly and annual sales target achievement
- Primary and secondary sales growth
- Current dealer/distributor additions
- Dealer and distributor productivity
- Territory/market expansion
- Sales conversion and order growth
- Collection and outstanding payment management
- Channel partner retention
- Product availability and market coverage
- Customer and dealer relationship management

Preferred Candidate Profile We are looking for a target-driven, proactive, and market-oriented sales professional who can independently manage channel partners, identify new business opportunities, and build a strong dealer/distributor network.

Candidates with an existing network in the mattress, furniture, home furnishing, or related consumer-product market will be an advantage.

Pay: Up to ₹45,000.00 per month

Work Location: In person

📌 Channel Sales Manager (Vennala)
🏢 BBP INDIA COMMUNICATIONS
📍 Vennala