BUSINESS HEAD - DOMESTIC

Live Events | Entertainment | Experiential | Media

Location: Delhi NCR

Function: Business Development & Sales

Experience: 10+ Years

Reporting to: Senior Leadership

KEY RESPONSIBILITIES

- Business Strategy & Revenue Growth

- Develop and execute BotLab's domestic business strategy across India.
- Own annual and quarterly revenue targets for the domestic business.
- Identify high-potential market segments, clients, industries and geographies for expansion.
- Build a healthy and predictable sales pipeline across direct clients, agencies and strategic partners.
- Develop annual business plans with clear revenue, account and market objectives.
- Monitor industry trends, competitor activity, customer requirements and emerging opportunities.
- Identify new commercial applications for drone shows and technology-led experiences.

2. Live Events & Entertainment Business Development Build BotLab's presence across India's live events and entertainment ecosystem.

Identify and develop opportunities across:

- Large-scale live events
- Concerts and music festivals
- Sports events
- Corporate events
- Product launches
- Brand activations
- Experiential marketing campaigns
- Award ceremonies
- Government events
- Tourism and destination promotions
- Weddings and luxury celebrations
- Cultural and entertainment events
- Conferences and large-scale gatherings
- MICE events
- City and destination experiences

The candidate will be expected to understand where drone technology can create a high-impact visual and experiential proposition and proactively take these solutions to the market.
- Corporate & Enterprise Business

- Build and manage relationships with leading Indian corporates and large enterprises.
- Develop relationships with CMOs, Brand Heads, Marketing Heads, Corporate Communications Heads, Event Heads, HR/Employee Engagement leaders and CXOs.
- Identify opportunities for corporate celebrations, launches, employee engagement, brand experiences and large-scale events.
- Develop strategic accounts and drive repeat business.
- Build long-term relationships rather than relying only on one-off projects.
- Identify opportunities for annual contracts, preferred partnerships and recurring business.

4. Agency & Ecosystem Partnerships Build a strong network across the event and experiential ecosystem, including:
- Event management companies
- Experiential marketing agencies
- Advertising agencies
- Creative agencies
- Event production houses
- Technical production companies
- Wedding & luxury event planners
- Sports agencies
- Media companies
- Entertainment companies
- Destination management companies
- Tourism organizations
- Hospitality groups
- Government and institutional bodies

Develop strategic partnerships that enable BotLab to become a preferred drone technology and experiential partner for large-scale events and campaigns.
- Market Expansion Across India

- Identify priority cities and markets for BotLab's domestic expansion.
- Build relationships with key business and event ecosystems across major Indian cities.
- Develop regional partnerships and channel relationships.




- Create market-entry strategies for new cities and customer segments.
- Build a strong presence beyond Delhi NCR through strategic accounts and partnerships.
- Identify opportunities in emerging markets where large-scale events and experiential marketing are growing.

6. Strategic Account Management
- Personally own and manage BotLab's high-value strategic accounts.
- Develop solid relationships with senior decision-makers.
- Understand client objectives, brand positioning and event requirements.
- Position BotLab's drone technology as a premium experiential solution, rather than simply a drone-show vendor.
- Drive repeat business, cross-selling and account expansion.
- Develop account plans for key customers.
- Ensure strong client relationships throughout the sales and delivery lifecycle.

7. Concept Selling & Solution Development This role requires the ability to sell an experience, not just a product.
- Understand client briefs and business objectives.
- Work with Show Design, Creative, Technology and Operations teams to develop compelling solutions.
- Translate client requirements into commercially viable proposals.
- Participate in ideation and concept discussions with clients and agencies.
- Present BotLab's capabilities to senior stakeholders.
- Identify opportunities where drone shows can become the hero element of an event or brand experience.
- Collaborate with internal teams to create customized solutions for high-value opportunities.

8. Sales Leadership & Team Building
- Build, lead and mentor a high-performing domestic business development team.
- Define sales targets, territories, account ownership and KPIs.
- Establish structured processes for lead generation, qualification, proposal, negotiation and closure.
- Drive CRM discipline and sales reporting.
- Conduct regular pipeline and forecast reviews.
- Develop a culture of accountability and high performance.
- Coach the team on consultative selling, enterprise sales, relationship management and negotiation.

9. Commercial Negotiation & Deal Closure
- Lead negotiations for high-value domestic opportunities.
- Own commercial discussions with clients and strategic partners.
- Develop pricing and commercial strategies in collaboration with leadership and finance.
- Negotiate contracts, commercial terms and partnership agreements.
- Protect project margins while achieving revenue objectives.
- Personally drive closure of large and strategically important deals.

10. Cross-Functional Leadership

Work closely with

Marketing | Show Design | Creative | Operations | Production | Technology | Finance | Legal | Project Management to ensure that client opportunities are commercially viable and operationally executable.





The Business Head will act as the bridge between market opportunity and internal execution, ensuring that client expectations, commercial commitments and project requirements are clearly aligned.

KEY PERFORMANCE INDICATORS

Success in this role will be measured through:

- Achievement of domestic revenue targets
- Year-on-year domestic business growth
- New corporate accounts acquired
- Strategic accounts developed
- Sales pipeline value and conversion
- Average deal size
- Gross margin / contribution
- Repeat business and customer retention
- Number and quality of strategic partnerships
- Business generated through agencies and ecosystem partners
- Expansion into new cities and markets
- Sales team productivity
- Forecast accuracy
- Client satisfaction and relationship strength

IDEAL INDUSTRY BACKGROUND We are particularly interested in candidates from the following industries:

Highly Preferred

Live Events | Experiential Marketing | Media & Entertainment | Event Production | Brand Activations | Sports & Entertainment | Corporate Events | MICE | Large-Scale Celebrations

Also Relevant

Advertising | Creative Agencies | Wedding & Luxury Events | Hospitality | Tourism | Destination Experiences | Technology-led Experiences

Candidates who have experience selling large-scale events, entertainment solutions, experiential campaigns, brand activations or technology-enabled experiences will be strongly preferred.

IDEAL CANDIDATE PROFILE

We are looking for a business builder, relationship leader and deal maker.

The ideal candidate should

- Have a strong network across India's live events, entertainment, media, experiential and corporate ecosystem.
- Have a proven track record of generating and closing high-value business.
- Understand how the live events and entertainment industry operates.
- Be comfortable engaging with agencies as well as end clients.
- Have strong relationships with senior decision-makers.
- Be capable of opening doors and creating opportunities rather than waiting for inbound leads.
- Understand consultative and solution-led selling.
- Have excellent commercial and negotiation skills.
- Be comfortable selling premium, customized and experience-led solutions.
- Be equally comfortable discussing strategy with a CXO and execution details with an event production team.
- Have the entrepreneurial mindset required to build a new business vertical.
- Be willing to travel extensively across India.

QUALIFICATIONS & EXPERIENCE

Education

- Bachelor's degree in Business, Marketing, Management, Media, Communications or a related field.
- MBA or equivalent qualification will be an advantage.

Experience
- 10+ years of experience in business development, sales, commercial leadership or revenue roles.
- Strong experience in Live Events, Media, Entertainment, Experiential Marketing, Event Production or related industries.
- Proven track record of achieving significant revenue targets.
- Experience managing large corporate accounts and strategic partnerships.
- Experience leading and developing business development/sales teams.
- Experience in selling high-value, customized solutions or experiences.

📌 Business Head (Delhi)
🏢 BotLab Dynamics
📍 Delhi