Role & responsibilities The Sales Manager Channel Management will be responsible for driving profitable growth and market expansion of GCEs Cutting & Welding product portfolio across Karnataka Region through an effective channel management system.

The role focuses on developing, enabling, and managing CWT Business through channel partners, while aggressively growing revenues, market share, and customer satisfaction. The position requires a highly ambitious, growth-oriented sales leader with strong understanding of industrial applications, including cutting & welding systems, industrial panels, and nitrogen generation solutions.

- Drive sales and business development of GCEs distribution product range in Karnataka through channel partners
- Manage & Develop Existing Channel Partners.
- Execute the channel sales strategy to achieve revenue, margin, and market share objectives
- Develop End-user requirement for GCE Product.
- Identify, evaluate, onboard, and develop New End User, OEM, Channel partners and distributors across Karnataka regions
- Manage performance of existing channel partners through:

- Target setting

- Business reviews

- Joint business planning

- Capability building and training

Channel Sales & Growth

- Own channel-driven revenue for Cutting & Welding Products, Industrial Panels, and Nitrogen Generators
- Develop and expand new business opportunities through distributors and system integrators
- Drive market penetration in growth and emerging segments
- Increase business share in End user.
- Conduct Product presentation, safety demonstration, in end user.
- Increase brand visibility and customer reach through strong channel engagement

Product & Solution Selling

- Promote and sell:
- Cutting & welding equipment and systems
- Industrial gas control panels and related solutions




- Nitrogen generators and industrial gas solutions
- Support channel partners in solution selling to industries, EPCs, OEMs, and large end users

Partner Enablement & Management

- Conduct regular product, application, and commercial training for channel partners
- Support partners with technical inputs, pricing strategy, and customer negotiations
- Ensure high partner motivation, loyalty, and performance consistency

Operations & Supply Coordination

- Ensure optimal stock levels with distributors while balancing working capital
- Coordinate with supply chain and operations teams to ensure on-time delivery
- Monitor order pipeline, forecasting, and inventory health

Cross-functional Collaboration

- Work closely with Marketing, Product Management, Supply Chain, and Service teams
- Support regional product strategy execution aligned with global objectives
- Provide market intelligence and competitive insights for strategic planning

Preferred candidate profile

- Strong channel sales and distributor management experience
- Strong Presence in End User in the assigned region.
- Proven ability to sell industrial solutions and engineered products
- High level of market awareness, commercial acumen, and growth mindset.
- Candidate having positive hold in Steel & Cement industry, Shipyards will be preferable.
- Excellent negotiation, communication, and relationship-building skills
- Strategic thinker with hands-on execution capability
- Willingness to travel extensively across Karnataka.
- B.E / B.Tech (Mechanical / Instrumentation / Electrical) Mandatory
- MBA (Sales / Marketing) Preferred
- 5-10 years of experience in industrial sales / channel management
- Prior exposure to cutting & welding, industrial gases, panels, Profile cutting machines or Welding Machine preferred

📌 Business Development Manager (Bengaluru)
🏢 ESAB INDIA
📍 Bengaluru