Role Overview We're looking for a Marketing & Branding Manager who can wear two hats equally well — building and protecting brand identity, while also executing high-impact offline marketing campaigns and streamlining marketing operations through automation.

This is not a purely creative or purely operational role; we need someone who can think strategically about brand positioning, get hands-on with on-ground activations, and use marketing automation tools to scale efficiency, reporting, and lead nurturing. You'll be the bridge between brand strategy, offline execution, and digital/marketing-ops efficiency.

Key Responsibilities Branding

- Own and evolve the brand identity, voice, and guidelines across all touchpoints
- Develop brand positioning strategies aligned with business goals
- Ensure brand consistency across digital, print, packaging, and on-ground collateral
- Manage brand partnerships, sponsorships, and co-branding initiatives

Offline Marketing

- Plan and execute offline campaigns — events, exhibitions, retail activations, print media, OOH, and sponsorships
- Manage vendor relationships and negotiate costs
- Coordinate with sales/retail teams for in-store branding, merchandising, and trade marketing
- Track ROI and footfall/conversion impact of offline initiatives

Marketing Automation

- Set up and manage marketing automation workflows
- Use tools like HubSpot, Marketo, Zoho,



ActiveCampaign, or similar to automate repetitive campaigns
- Build dashboards for campaign performance tracking and reporting
- Work with sales/CRM teams to automate lead handoff and follow-up sequences

Cross-functional

- Collaborate with design, content, and digital teams for integrated campaigns
- Manage marketing budgets across online/offline channels
- Present performance reports and brand health metrics to leadership

Key Skills Strong understanding of brand strategy and positioning Hands-on experience with offline/ATL marketing Working knowledge of marketing automation platforms Basic CRM and lead-funnel understanding

Vendor and budget management

Robust project management and multitasking ability

Data-driven mindset — comfortable with reporting and analytics tools

Excellent communication, negotiation, and stakeholder management skills

Creative eye with attention to brand detail

Qualifications Bachelor's/Master's degree in Marketing, Business Administration, or related field

4–8 years of experience in brand/marketing management, with demonstrable experience in both offline marketing execution and marketing automation tools

Proven track record of managing marketing budgets and vendor relationships

Certification in any marketing automation tool is a plus

📌 Brand & Marketing Automation Manager (Ahmedabad)
🏢 ShivalikFund
📍 Ahmedabad