Brand & Digital Marketing Manager

Location: Delhi NCR

Work Mode: 100% On-site

Working Days: Monday–Saturday

Employment Type: Full-time

Experience: 5–7 years

Salary: Negotiable, depending on experience and fit

About Sassoon

Sassoon is a premium home and lifestyle brand focused on quality, design, comfort and customer experience. We are looking for a Brand & Digital Marketing Manager to take ownership of Sassoon’s brand presence, digital marketing ecosystem and customer communication. This is a hands-on brand ownership role, not just an agency coordination position.

You will work closely with the founders, in-house design team and external agencies to ensure Sassoon’s brand is consistently presented in a premium, relevant and commercially effective manner.

Key Responsibilities:

Brand Management & Positioning

- Own Sassoon’s brand positioning, look, feel, tone and communication.
- Develop campaigns and initiatives to improve brand visibility, recall and engagement.
- Monitor competitors, market trends and consumer behaviour to identify growth opportunities.

Social Media & Content

- Manage and coordinate with the social media agency.
- Develop and oversee content calendars and campaign plans.
- Review posts, reels, stories, captions and other content before publishing.
- Ensure all social media communication reflects Sassoon’s premium positioning.
- Work closely with the in-house graphic designer and photography/video agency.

Performance Marketing

- Coordinate with the performance marketing agency across Meta, Google and other platforms.
- Review campaign performance, creatives, CAC, ROAS and overall efficiency.
- Identify winning products, creatives and customer segments in collaboration with the agency.
- Ensure performance marketing and brand-building initiatives work together.

Website Management

- Own the overall visual and content health of the Sassoon website.
- Coordinate with the website development team for updates and improvements.
- Manage homepage banners, campaign banners, landing pages and other content updates.
- Regularly review the website from a customer’s perspective and identify improvements.

WhatsApp & Email Marketing

- Plan and execute WhatsApp and email marketing campaigns.




- Develop campaign concepts, customer communication and content briefs.
- Coordinate with the design/development team or external partners for execution.
- Track campaign performance and improve engagement and conversion.

Product Storytelling & Content

- Develop compelling stories around Sassoon’s products, collections and launches.
- Develop product descriptions, USPs, website content and campaign copy.
- Convert product features into meaningful customer benefits and stories.
- Ensure consistent product communication across website, social media and marketing channels.

Influencer Marketing

- Take complete ownership of Sassoon’s influencer marketing program.
- Identify relevant influencers and content creators aligned with the brand.
- Manage outreach, negotiations, product seeding, briefs and deliverables.
- Track influencer performance and build long-term relationships with high-performing creators.

Agency & Vendor Management

You will be the internal point of contact for:

- Social media agency
- Performance marketing agency
- Photography & video production agency
- Website development team
- Influencers and content creators

You will ensure explicit briefs, timely execution and high-quality output.

The agencies execute. You own the outcome.

Working With Internal Teams

You will work closely with:

- Founders / Management
- E-commerce Manager and E-commerce Team
- In-house Graphic Designer
- Product Team
- External Agencies and Vendors The E-commerce team will continue to own e-commerce operations and online sales, while this role will own brand, marketing, content, digital presence and customer communication.

Ideal Candidate

- 5–7 years of experience in Brand Management, Digital Marketing, D2C or Consumer Brands.
- Experience in Home, Lifestyle, Fashion, Beauty, Textiles or similar categories is preferred.




- Strong brand sense and visual/aesthetic understanding.
- Strong content, communication and copywriting skills.
- Good understanding of digital marketing and performance metrics.
- Experience managing external agencies and vendors.
- Strong project management and execution skills.
- Ability to work independently and take ownership.
- Commercial mindset with an understanding of how brand building contributes to business growth.

We Are NOT Looking For

We are not looking for someone whose experience is limited to:

- Posting on social media
- Writing captions
- Coordinating with agencies
- Running basic ads
- Managing influencers independently

We are looking for someone who can think like a brand owner, understand the complete digital customer journey and drive execution across multiple partners.

What Success Looks Like The person in this role should be able to answer:

“What should Sassoon do next to become a stronger, more visible and more desirable brand?”

Success will be measured through:

- Growth in brand visibility and awareness
- Quality and consistency of Sassoon’s digital presence
- Social media growth and engagement
- Website experience and conversion support
- Marketing campaign effectiveness
- Influencer performance
- WhatsApp/email engagement and revenue
- Quality of product storytelling
- Agency performance and execution
- Overall contribution to digital business growth

Work Location & Schedule

? Delhi NCR

? 100% On-site

? Monday–Saturday

? Full-time

This role requires regular coordination with the internal team, agencies, creative partners and management.

Why Join Sassoon?

This is an opportunity to take real ownership of a growing consumer brand rather than managing just one part of marketing. You will work closely with the founders, manage multiple creative and marketing partners, and play a key role in shaping Sassoon’s brand identity and digital growth.

How to Apply:

Interested candidates can apply with their CV along with a brief note mentioning:

1. The consumer/D2C brands they have worked with
2. Their role and responsibilities in those brands
3. One example of a brand or marketing initiative they helped grow

📌 Brand & Digital Marketing Manager (Delhi)
🏢 Sassoon Fab International
📍 Delhi