22 Aug
|
Calibre 65 Pte
|
Velachery
22 Aug
Calibre 65 Pte
Velachery
Location: Velachery, Chennai (On-site)
Experience: 5–8 years in brand management, marketing, or related role
Employment Type: Full-time
Calibre 65 is a Singapore-based luxury watch retailer selling worldwide. We are looking for a strategic and hands-on Brand Manager to lead our rebranding efforts, manage our overall brand direction, and support the launch of a new luxury jewelry brand. You will work closely with our Singapore-based marketing team and CEO.
What You’ll Do
- Lead the planning and execution of Calibre 65’s rebranding, including brand positioning, visual identity, tone of voice, and overall brand strategy.
- Define and manage the brand direction for all marketing materials, campaigns, and touchpoints across digital and offline channels.
- Collaborate with the Singapore marketing team to ensure all marketing execution aligns with the brand strategy and guidelines.
- Provide strategic input and creative direction for content, campaigns, social media, email marketing, website, and other brand assets.
- Assist the CEO with personal branding, including content direction, public presence, and thought-leadership initiatives.
- Support the launch of a new luxury jewelry brand, including brand strategy, positioning, visual identity, and go-to-market marketing plans.
- Develop brand guidelines and ensure consistent application across all platforms, markets, and stakeholders.
- Conduct market and competitor research to identify opportunities, trends, and positioning gaps in the luxury watch and jewelry space.
- Communicate regularly with the Singapore office via WhatsApp and video calls to align on priorities, present plans, and coordinate execution.
- Be both a strategist and a doer: able to design brand and marketing strategies and also execute or closely oversee implementation.
What We’re Looking For
- 5–8 years of experience in brand management, marketing, or a related role, preferably in luxury, lifestyle, fashion, jewelry, or premium retail.
- Proven experience in launching new brands and/or leading rebranding projects from strategy to execution.
- Strong understanding of luxury market dynamics, customer expectations, and premium brand positioning.
- Demonstrated ability to develop brand strategy, visual identity direction, and marketing plans that drive awareness and growth.
- Experience working closely with leadership or founders on personal branding is a strong plus.
- Comfortable working in a hands-on capacity, executing campaigns, content direction, and brand initiatives, not just strategising.
- Excellent communication, presentation, and storytelling skills in English.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Familiarity with digital marketing, social media and content creation in a luxury context.
- Experience collaborating with remote or cross-border teams is advantageous.
Why Join Us
- Play a central role in shaping the future of an established luxury watch brand and launching a recent luxury jewelry brand.
- Work directly with the CEO and Singapore-based leadership on high-impact brand and marketing initiatives.
- Opportunity to build and lead brand strategy in a growing, international luxury business.
Interested? Please apply with your updated resume and a brief note on your relevant experience.
Pay: ₹40,000.00 - ₹75,000.00 per month
Ability to commute/relocate
- Velachery, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- If you are selected for the job, when will you be able to start?
Work Location: In person
📌 Brand Manager (Velachery)
🏢 Calibre 65 Pte
📍 Velachery