Company Description Acme Advertising Co. is a pan-India leader in outdoor publicity and retail shop branding services, with more than 15 years of industry experience. Since 2008, the company has served 173+ corporate clients across India and the UAE, successfully completing over 2970 projects and 330,000+ installations, with a strong 77% repeat client rate.
Acme Advertising
Co. delivers strategic branding solutions for diverse sectors, including airlines, FMCG, fashion and lifestyle, and real estate, ranging from rural towns to major metro cities. With a large in-house flex and vinyl printing unit capable of over 25,000 sq. ft. per day and advanced printing technologies, the company offers reliable, cost-efficient services and a wide range of promotional materials and outdoor formats. More information is available at www.acmeadvertiser.com or via email at
[email protected].
Role Description The Below The Line Manager is a full-time, on-site role based in Delhi, India, responsible for planning and executing BTL marketing and branding initiatives across outdoor and retail formats. This role involves designing and managing campaigns that leverage hoardings, billboards, unipoles, retail signage, and promotional materials, ensuring consistent brand visibility and alignment with client objectives.
The manager will coordinate with internal print and production teams, vendors, and clients to oversee end-to-end campaign delivery, including budgeting, scheduling, installation, and quality control.
Daily activities include analyzing campaign performance, optimizing placements and formats, preparing reports and presentations, and identifying new opportunities in rural and urban markets. The role also requires close collaboration with sales and account management teams to support pitches, proposals, and long-term client relationships.
Qualifications
- Experience in below-the-line (BTL) marketing, outdoor advertising, and retail branding, preferably within multi-city or pan-India campaigns.
- Strong skills in campaign planning, project management, and vendor coordination, including timelines, budgets, and logistics for installations.
- Ability to work with print and production teams, with a valuable understanding of formats such as flex, vinyl, signage, and promotional displays.
- Proficiency in client communication, presentation, and reporting, with the ability to translate business objectives into effective on-ground activities.
- Analytical skills to review campaign performance data, optimize placements, and recommend improvements for future projects.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field; an equivalent combination of education and experience may be considered.
- Familiarity with the Delhi/NCR market and broader Indian outdoor media landscape; experience managing campaigns in both rural and urban locations is an advantage.
- Comfort working on-site, visiting locations, supervising installations, and ensuring adherence to safety and quality
📌 Below The Line Manager (Delhi)
🏢 ACME ADVERTISING
📍 Delhi