Role Purpose : Responsible for managing Retail Activation, Events, Experiential Marketing & Brand Communication. /n /n Role Accountability /n Retail Activation: /n /n
1.
Manage Retail
Activations program with an annual budget of INR 4 - 8 Crores
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- Manage existing set up of 500 plus kiosks in over 97+ cities and all new requisitions for kiosk installations
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- Plan and execute all retail activations and experiential marketing efforts for the brand
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- Conceptualize national activation programs and execute them at city/ branch level with the help of external agencies.
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- Develop standardized Retails Guidelines for activations which act as the go-to guide for understanding the activity, its business & marketing objective & defined processes to be followed
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- Identify opportunities for local and national brand tie-ups and effectively execute relevant sponsorships and experiential programs
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- Support cross-functional marketing teams to plan activation calendar to achieve desired business results
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- Work closely with the product and the brand marketing teams to create programs for new product launch events, investor meets, AGM’s and on ground activations
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- Ensure timely and accurate reporting for all projects in set formats to have robust control over all planning and execution
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- Manage selection, staffing, payment terms & agreements and SOPs for activation agencies
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- Assist in the maintenance of accurate budgets, payments funnel and auditable records
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- Communication:
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- Actively manage & fulfill all advertising/ communication requirement on across various allocated teams/ functions, ensuring end to end quality & TAT
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- Design & Implement communication elements as per business needs - from conceptualization, to execution through creative & production agencies
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- Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such projects
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- Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
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17.
Maintain
Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
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- Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
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- Ensure process documentation and compliance adherence
/n /n /n Measures of Success: /n /n
- Quality of Retail visibility and Engagement experience
- Deep understanding around various retail activation platforms and their functionalities
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- Extensive knowledge about retail unit fabrication process and also varied production materials available in the industry
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- Commercial and technical understanding of small and large activation programs
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4.
Experience in Project management, both strategic and operational
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5.
Operational
Knowledge of Retail Activation & Experiential Marketing
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6.
Experience in Marketing Activations Campaigns
/n /n /n Competencies critical to the role: /n /n
- Planning and organizing
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- Detail orientation
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- Teamwork and collaboration
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- High impact communication
/n /n /n Qualification : MBA in Marketing or any other relevant discipline /n /n Preferred Industry : Financial Services, FMCG, Consumer Durables, Telecom