Role & responsibilities

1. Sales Planning & Business Development • Execute the regional sales and business development plan in alignment with national targets and objectives.

- Identify and develop business opportunities across infrastructure, industrial, institutional, commercial, and residential segments.
- Generate and manage project pipelines, ensuring timely follow-ups and order conversions.
- Develop business through Consultants, PMCs, Contractors, Developers, Ready-mix concrete producers, and government departments.
- Achieve sales and collection targets as per approved budgets.

1. Key Account & Channel Management

- Build and nurture solid relationships with key developers/ clients, consultants, and ready-mix concrete producers in the assigned territory. • Ensure product specifications and vendor registrations with major clients and govt. departments.
- Initiate admixture trials and product sampling/ mock-ups with key clients and coordinate with technical service team to execute the same

3. Market Intelligence & Customer Support • Track competition activities to identify emerging trends and new business opportunities.

- Ensure prompt resolution of customer complaints in coordination with technical and QA team.

4. Sales Process, Reporting & Collections

- Sales Targets: Plan and execute monthly and quarterly sales activities to achieve assigned sales and product mix targets.

- Maintain and update CRM records leads, opportunities, quotations, and order closures.

• Credit Control - Monitor outstanding payments, follow up for collections, and maintain DSO within target limits.
- Prepare and submit periodic MIS reports on sales, forecasts, and customer activity.

5.



Teamwork & Cross-Functional Collaboration • Work closely with Technical Services, SCM, and Accounts teams for order execution and customer satisfaction.

- Coordinate with the Technical teams for product establishment, trials, approvals and specification initiatives.

• Support marketing campaigns, exhibitions, and promotional events 6. Compliance & Ethical Conduct • Ensure adherence to company policies, pricing structures, and credit guidelines. • Maintain ethical conduct, transparency, and integrity in all business dealings.

- Follow EHS (Environment, Health, and Safety) standards during site visits and field

.Preferred candidate profile

- Diploma / B.Tech in Civil or Chemical Engineering (preferred) or B.Sc. (Physics / Chemistry / Maths).

- MBA in Marketing or Business Management will be an added advantage 4-7 years of experience in Project Sales / Business Development in Construction Chemicals, Concrete Admixtures, or related Building Materials industry.
- Proven experience in dealing with consultants, PMCs, contractors, applicators, and government/institutional clients.

Nature Of Experience

- Should have worked in project-based sales and technical sales roles.
- Experience in both direct and channel-based business preferred.
- Capable of managing regional business independently and achieving defined KPIs.

Specific Skills / Personal Attributes:

- Solid communication, presentation, and negotiation skills.

Self-motivated, result-oriented, and capable of handling multiple priorities.
- Good analytical and interpersonal abilities.

Customer-centric approach with strong follow-up and execution discipline.

Proficiency in CRM, MS Office, and report preparation.

📌 Area Sales Manager-Sales & Business development (Chennai)
🏢 LAKSHYA HR SOLUTIONS
📍 Chennai