- Handle and develop the HoReCa channel business for the assigned territory.
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- Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.
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- Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.
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- Lead and manage field teams comprising Sales Officers and TSIs.
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- Drive primary sales, secondary sales, and collections as per business plans.
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- Identify and develop current business opportunities and key accounts.
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- Introduce and promote Continental product range to prospective clients.
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- Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.
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- Monitor and manage ROI for trade activities and customer investments.
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- Ensure adherence to company flighting norms and commercial guidelines.
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- Track market trends, competitor activities, and customer requirements to drive business expansion.