– Area Sales Executive

Department: Sales & Marketing

Industry: Industrial Fuels / Petrochemicals

Location: Raipur, Chhattisgarh

Experience: 1–4 years in B2B Industrial Sales / Fuel Sales / Lubricants / Petrochemicals / Chemicals

About the Role

We are looking for a Sales Executive to develop and manage B2B customers for our industrial fuel products, which are used by manufacturing plants, industrial units, boilers, furnaces and other commercial applications.

The candidate will be responsible for identifying potential customers, generating leads, conducting site visits, explaining product applications, negotiating commercial terms and ensuring repeat business.

Key Responsibilities

- Identify and develop new B2B customers for industrial fuel products.
- Generate leads through field visits, cold calling, references and market research.
- Visit industrial plants and understand their fuel requirements and consumption.
- Build and maintain relationships with purchase, commercial, production and plant-management teams.
- Explain product specifications, applications, pricing and commercial terms to customers.
- Prepare quotations and negotiate prices within company guidelines.
- Coordinate with operations, dispatch and logistics teams for timely product delivery.
- Follow up on enquiries, quotations, orders and outstanding payments.




- Maintain regular records of leads, customer visits, sales enquiries and conversions.
- Monitor competitor pricing, market demand and customer requirements.
- Achieve monthly and quarterly sales targets.
- Ensure all customer interactions and product handling discussions follow applicable industrial safety and regulatory requirements.

Preferred Candidate Profile
- Graduate in any discipline; BBA/MBA in Sales & Marketing will be an advantage.
- 1–4 years of experience in B2B industrial sales, preferably fuels, petrochemicals, chemicals, lubricants or related industries.
- Robust communication, negotiation and relationship-management skills.
- Comfortable with extensive field visits and industrial-site meetings.
- Good knowledge of MS Excel, Word and email communication.
- Ability to independently generate leads and convert prospects into customers.
- Valid driving licence and willingness to travel locally/regionally.

Key Performance Indicators (KPIs)
- Monthly sales achievement.
- New customer acquisition.
- Lead-to-order conversion.
- Customer retention and repeat orders.
- Collection/payment follow-up.
- Number of productive customer visits.

Pay: ₹10,014.46 - ₹33,531.19 per month

Work Location: In person

📌 Area Sales Executive (MIDC)
🏢 Thirubala chemical
📍 MIDC