Area Business Manager Trade

Key Responsibilities

1. Sales Target Achievement

- Drive primary sales (company to distributor) and secondary sales (distributor to retailer) to achieve monthly, quarterly, and annual targets.

- Monitor sales performance and take corrective actions to achieve business objectives.

1. Distributor &
- Channel Management

- Appoint, manage, and develop distributors, stockists, and super-stockists.

- Ensure effective distribution, product availability, and smooth channel operations.

- Build robust relationships with channel partners and resolve operational issues.

1. Retail Network Expansion

- Expand and strengthen the retail network across the assigned territory.

- Improve product availability, distribution reach, and visibility at retail outlets.

- Ensure effective merchandising and execution of brand standards.

1. Team Leadership &
- Coaching

- Recruit, train, manage, and motivate Sales Officers (SOs), Territory Sales Officers (TSOs), Sales Representatives, or Medical Representatives (MRs).

- Conduct regular joint market visits to coach and develop team members.

- Monitor individual and team performance against defined targets.

1. Market Execution &
- Promotion

- Plan and execute trade schemes, consumer promotions, product activations, and other market initiatives.

- Ensure effective implementation of company strategies and promotional plans at the ground level.

1. Market Intelligence &
- Reporting





- Conduct regular market visits to understand market trends, customer needs, competitor activities, pricing, launches, and schemes.

- Provide timely and accurate daily/monthly sales reports and market updates.

- Maintain relevant sales and market data using Excel, DMS, SAP, or other business systems.

1. Collections &
- Inventory Management

- Ensure timely collections from distributors and effective management of outstanding payments.

- Monitor distributor inventory and stock movement to maintain optimum inventory levels.

- Proactively address potential stock-outs and supply-related issues.

Candidate Requirements

- Experience: 5–15 years of experience in OTC, FMCG, or Pharmaceutical Sales, with 3–7 years of relevant team-handling/supervisory experience.

- Education: Graduate in any discipline
- Science graduates preferred, particularly for pharmaceutical/OTC businesses.

- Functional Skills: Strong expertise in sales management, distributor/channel management, retail expansion, team handling, market execution, and business development.

- Technical Skills: Proficiency in MS Excel and familiarity with DMS, SAP, or similar sales management systems.

- Soft Skills: Strong leadership, analytical, communication, negotiation, and relationship-management skills.

- Field Mobility: Willingness to undertake extensive field travel, approximately 15–20 days per month.

📌 Area Business Manager-OTC (Delhi)
🏢 PERSOL
📍 Delhi