Job Summary:

The position (AGM/DGM) is responsible for developing and executing strategic marketing initiatives to drive brand visibility, lead generation, customer engagement, and sales growth for a large-scale residential development in Hyderabad. The role involves overseeing digital and offline marketing campaigns, project launches, branding activities, channel-partner marketing, market research, and team leadership to achieve the organization's business objectives.

Key Responsibilities:

1. Strategic Marketing & Brand Management

- Develop and implement comprehensive marketing strategies aligned with company goals.
- Build and strengthen the company's brand positioning in the real estate market.
- Plan and execute marketing campaigns for residential & mixed-use projects.
- Monitor market trends, competitor activities and customer preferences to identify growth opportunities.
- Manage corporate branding, project branding and public-relations activities.
- Responsible for setting up experience centre/Sales offices in consultation with Planning & Projects.

2. Lead Generation & Sales Support

- Drive qualified lead generation through digital, print, outdoor and event-based marketing.
- Coordinate with sales teams to improve conversion rates and customer acquisition.
- Develop marketing collateral including brochures, presentations, advertisements and promotional materials.
- Support project launches, exhibitions and customer-engagement events.

3. Digital Marketing

- Oversee digital marketing channels, including:

Social media marketing

SEO / SEM

Email marketing

Google Ads and Meta Ads

Website management

Online lead portals

- Analyse campaign performance using analytics tools and optimise ROI.




- Manage CRM integration and marketing-automation initiatives.

4. Advertising & Media Management

- Plan media-buying strategies across print, television, radio, outdoor and digital platforms.
- Negotiate with agencies, vendors and media partners for cost-effective campaigns.
- Ensure timely execution of advertisements and promotional activities.

5. Budgeting & Performance Management

- Prepare and manage the annual marketing budget.
- Monitor marketing expenses and ensure efficient utilisation of resources.
- Track KPIs such as lead cost, conversion ratio, campaign ROI and brand reach.
- Present periodic marketing reports to senior management.

6. Team Leadership

- Lead and mentor the marketing team.
- Set performance targets and conduct regular reviews.
- Coordinate with external agencies, designers, digital partners and consultants.

7. Customer Engagement & Market Research

- Conduct customer surveys and feedback analysis.
- Identify emerging market trends and customer demands.
- Develop customer retention and referral programmes.

Required Qualifications:

- MBA in Marketing / PGDM in Marketing from a recognised institution.

Desired Candidate's Profile:

- 15+ years of experience in marketing, preferably in the real estate industry.
- Proven experience in handling large-scale real estate project marketing and brand campaigns.
- Experience managing digital marketing and lead-generation strategies.

Required Skills:

- Robust strategic and analytical thinking.
- Expertise in real estate marketing practices.
- Digital marketing proficiency.
- Leadership and team-management skills.
- Excellent communication and negotiation abilities.
- Budget management and ROI analysis.
- Vendor and agency management.
- CRM and marketing-automation knowledge.

📌 AGM / DGM - Marketing (Real Estate) (Hyderabad)
🏢 NSL Infratech
📍 Hyderabad