A Sales Promotional Manager at a car showroom is responsible for increasing vehicle sales through marketing campaigns, customer engagement, and promotional activities.
Main Responsibilities
1. Plan and run showroom promotions, seasonal offers, and sales events
2. Coordinate advertising campaigns (digital, newspaper, radio, social media)
3. Work with the sales team to attract and convert customers
4. Organize test-drive events and product launches
5. Maintain relationships with finance companies and corporate clients
6. Analyze sales performance and customer feedback
7. Ensure showroom branding and displays are attractive
8. Train sales executives on current offers and promotional schemes
Required Skills
1. Solid communication and negotiation skills
2. Knowledge of automobile products and market trends
3.
Marketing and sales strategy experience
4. Customer relationship management
5. Leadership and team coordination
6. Basic computer and CRM software knowledge
Educational Qualification
1. 10th / puc / Degree / master / Diploma / ITI
2. Automobile / Mechanical industry experience is often preferred
Average Salary in India
1. Entry level: ₹2–5 LPA
2. Experienced managers: ₹6–12+ LPA depending on brand and city