Company: Concept PR

Location: Mumbai

Experience: 4–6 Years

Function: Public Relations & Strategic Communications

Sector: BFSI – Banking, Financial Services, Insurance, Fintech & Financial Markets

About Concept PR

Concept PR is one of India's leading independent public relations and strategic communications firms, with a strong legacy of building reputations, creating influence and delivering high-impact communication programmes for leading organisations.

Our BFSI practice works with organisations across Banking, NBFCs, Insurance, Fintech, Wealth Management, Asset Management, Capital Markets and Financial Services.

We are looking for an ambitious and driven Manager – BFSI to join our Mumbai team and manage high-impact communication mandates for some of our key BFSI clients.

The Opportunity

This is a role for a PR professional who understands that great financial communications go beyond generating coverage.

We are looking for someone who can understand the client's business, identify the right communication opportunity, build the right narrative, engage the right media and deliver measurable PR impact.

The Manager will be responsible for independently managing client mandates, developing PR strategies, driving media engagement and mentoring junior team members while working closely with senior leadership.

Key Responsibilities

Client Management & Account Leadership

- Independently manage day-to-day PR mandates for BFSI clients.
- Develop strong and trusted relationships with client stakeholders.
- Understand client business objectives and translate them into effective communication strategies.
- Lead client calls, status meetings and regular account reviews.
- Prepare communication plans, monthly calendars, media strategies and account updates.
- Ensure all deliverables are executed with high quality and within agreed timelines.
- Proactively identify communication opportunities for clients rather than waiting for briefs.

BFSI PR & Strategic Communications

- Develop and execute PR strategies for clients across banking, NBFCs, insurance, fintech, investments, wealth management and financial services.
- Stay updated on financial markets, economic developments, regulatory changes, industry trends and competitor activity.
- Identify relevant business developments and convert them into solid PR opportunities.
- Develop communication narratives around business milestones, products, leadership, financial performance, industry trends and corporate developments.
- Provide strategic recommendations to clients on positioning, messaging and reputation.

Media Relations





- Build and maintain strong relationships with business, financial, mainstream, television, digital and trade journalists.
- Proactively pitch stories and secure relevant and high-quality media coverage.
- Identify the right journalists and publications for different client narratives.
- Coordinate interviews, media briefings, journalist interactions and leadership profiling opportunities.
- Develop regular media engagement programmes for client spokespeople.
- Monitor media trends and proactively identify opportunities for clients to participate in relevant conversations.

Content & Storytelling

- Develop, write and review:
- Press releases
- Media pitches
- Thought-leadership articles
- By-lined articles
- Interview briefs
- Media Q&As;
- Key messages
- Corporate announcements
- Leadership profiles
- Talking points
- Convert complex financial and business information into transparent, credible and media-friendly narratives.
- Ensure all content is factually accurate, well researched and aligned with the client's positioning.

Thought Leadership

- Identify opportunities to position client leadership as credible voices within the BFSI ecosystem.
- Develop thought-leadership strategies for CEOs, MDs, CXOs and senior executives.
- Drive opportunities including:
- Leadership interviews
- Expert commentary
- Authored articles
- Industry panels
- Conferences
- Roundtables
- Speaking opportunities
- Build long-term visibility and credibility for client spokespeople.

Reputation & Crisis Communications

- Support clients during sensitive, high-pressure and reputation-critical situations.
- Develop crisis communication material including holding statements, Q&As;, media responses and key messaging.
- Monitor emerging issues that may impact client reputation.
- Provide timely recommendations and escalation to senior team members when required.
- Maintain composure and sound judgement during fast-moving situations.

Team Management & Mentoring

- Guide and supervise Account Executives and Senior Account Executives working on assigned accounts.
- Review media pitches, content and account deliverables before they are shared with clients.
- Delegate responsibilities effectively and ensure timely completion of tasks.




- Mentor junior team members and help develop their PR, writing and media relations capabilities.
- Maintain high standards of quality and accountability across the team.

Reporting & Measurement

- Prepare monthly and quarterly PR reports and presentations.
- Analyse media coverage and provide meaningful insights rather than simply reporting numbers.
- Track share of voice, quality of coverage, key messages, spokesperson visibility and competitive positioning.
- Provide recommendations based on media trends and campaign performance.

What We're Looking For

- 4–6 years of experience in Public Relations, Corporate Communications or Strategic Communications.
- BFSI experience is mandatory/preferred.
- Strong understanding of at least one or more areas of:
- Banking
- NBFC
- Insurance
- Fintech
- Wealth Management
- Asset Management
- Capital Markets
- Investments
- Strong relationships with business and financial journalists.
- Excellent written and verbal communication skills.
- Strong understanding of financial and business media.
- Proven experience in independently managing PR accounts.
- Ability to develop communication strategies and execute them effectively.
- Strong client-handling and presentation skills.
- Experience mentoring or guiding junior team members.
- Ability to manage multiple accounts and deadlines simultaneously.
- Strong attention to detail and a high sense of ownership.
- Ability to work effectively in a fast-paced PR agency environment.

Why Join Concept PR

- Work with leading brands across the BFSI and financial services ecosystem.
- Gain exposure to senior business leaders and CXOs.
- Work on high-impact financial and corporate communication mandates.
- Build deep expertise in BFSI PR and strategic communications.
- Opportunity to work closely with experienced PR professionals.
- Strong career progression into Senior Account Manager and Account Director roles.
- Be part of a team where ideas, initiative and performance are valued.

Ready to Make an Impact

If you are passionate about BFSI, business journalism, media relations and strategic communications, and believe you can create meaningful visibility for some of India's leading financial brands, we would like to hear from you.

Join Concept PR and be part of the conversations shaping India's financial ecosystem.

#ConceptPR #BFSIJobs #PRManager #MumbaiJobs #BFSIPR #FinancialCommunications #PublicRelations #CorporateCommunications #MediaRelations #BankingJobs #Fintech #Insurance #NBFC #CapitalMarkets #PRJobs #Hiring #MumbaiHiring

📌 Senior Public Relations Executive (Mumbai)
🏢 Concept PR India
📍 Mumbai