Job Description

The role

/n

/n

We’re looking for an Associate Creative Director (Meller) based in India to become the creative bridge between MELLER’s global team and the Indian market.

/n

/n

Following MELLER’s integration into Lenskart, India is becoming an increasingly important market for the brand. We want to build a robust local presence while keeping MELLER’s identity, creative standards and cultural relevance consistent globally.

/n

/n

This role is about understanding what makes MELLER, MELLER — and knowing how to translate that into the Indian cultural landscape.

/n

/n

You’ll work closely with MELLER’s global creative team, adapting global campaigns for India while also developing local ideas, campaigns and cultural moments that feel genuinely relevant to the market.

/n

/n

What you'll do

/n

/n

1. Bring global MELLER campaigns to India

/n

/n

- Coordinate MELLER’s global campaign launches in the Indian market.

/n

- Adapt global creative assets across social media, digital channels, retail and other local touchpoints.

/n

- Ensure every adaptation respects the original campaign concept, art direction and brand identity.

/n

- Work closely with the global MELLER creative team to maintain consistency across markets.

/n

- Coordinate local teams, agencies and production partners when necessary.

/n

/n

/n

1. Create MELLER campaigns for India

/n

/n

- Develop India-specific campaigns and creative concepts that feel culturally relevant while remaining unmistakably MELLER.

/n

- Lead concepts from idea to execution, including art direction, casting, locations,



styling, photography and video.

/n

- Identify local cultural insights, emerging scenes and creative opportunities that can inspire the brand.

/n

- Present concepts to the global creative team and develop them collaboratively.

/n

- Build a local visual language without creating a separate version of the brand.

/n

/n

/n

1. Make MELLER culturally relevant

/n

/n

- Build relationships with relevant creatives, artists, musicians, designers, stylists, photographers, influencers and cultural figures in India.

/n

- Identify PR, product placement, collaborations and seeding opportunities that naturally generate strong brand imagery and conversation.

/n

- Create an ongoing flow of locally relevant content beyond major campaigns.

/n

- Understand what is happening in Indian fashion, music, art, nightlife, internet culture and emerging creative communities.

/n

- Find opportunities for MELLER to participate in culture rather than simply advertise around it.

/n

/n

/n

Who we're looking for

/n

Someone with a strong creative point of view and an excellent understanding of contemporary culture.

/n

/n

You probably have:

/n

/n

- Experience in fashion, lifestyle, streetwear,



beauty or culturally driven brands .

/n

- Strong experience in digital content and social media.

/n

- A very good eye for branding, photography, fashion, art direction and visual culture .

/n

- Experience developing and executing creative campaigns.

/n

- Experience working at a creative or advertising agency is highly valued.

/n

- A strong network — or the ability to build one — within India’s creative and cultural scene.

/n

- The ability to understand a global brand and translate it locally without diluting it.

/n

- Experience working with international or Western teams and brands.

/n

- Excellent written and spoken English.

/n

- The confidence to defend local cultural insights while understanding and respecting global brand direction.

/n

- A hands-on mentality: someone who can think conceptually but also knows how to make things happen.

/n

/n

/n

How we imagine this person

/n

/n

- You follow fashion, but you also know what is happening in music, photography, design, art and internet culture.

/n

- You understand the difference between following a trend and understanding why it matters .

/n

- You know who the interesting people are before everyone else does.

/n

- You can look at a global MELLER campaign and understand exactly what needs to remain untouched — and what needs to change to make it work in India.

/n

- Most importantly, you can help make MELLER feel global, consistent and genuinely connected to Indian culture at the same time.

/n

📌 Associate Creative Director (Gurugram)
🏢 Lenskart.com
📍 Gurugram