THE SCOPE OF THE ROLE01 — EDITING IS YOUR CORE SUPERPOWERYou should be an exceptional editor.You'll own the edit across:Instagram ReelsMeta performance adsFounder-led contentCreator contentCampaign filmsProduct storytellingYouTube ShortsBrand filmsBehind-the-scenes contentEvent and community contentYou should understand

pacing, hooks, rhythm, sound, typography, transitions and visual storytelling

instinctively.More importantly, you should know that a outstanding social edit isn't simply a shorter film.You'll be expected to:Find the strongest hookBuild multiple versions of the same ideaCut for retentionAdapt content for different platformsCreate 9:16-first storytellingBuild performance variationsTurn long-form footage into multiple pieces of contentKnow when to keep something raw and when to make it polishedIf editing is your strongest skill, we want to see it immediately in your portfolio.

02 — SHOOTING & PRODUCTIONYou should be able to pick up a camera and make things happen.You'll help conceive, plan and execute:Campaign shootsProduct shootsFounder shootsCreator shootsUGC shootsLifestyle shootsSocial-first shootsEvent and community contentYou'll work across the entire production process:Idea → Treatment → Shot List → Production → Shoot → Edit → DeliveryYou should understand:Camera fundamentalsLightingCompositionFramingMovementLensesSoundOn-set problem solvingYou don't need to be a cinematographer.But you

do need to know how to make a good-looking shot.

03 — MOTION, CGI & VISUAL EFFECTSWe want someone who can make the screen do things.You'll create:Motion graphicsKinetic typographyProduct animations2D/3D motionCGI sequencesVisual effectsTransitionsProduct demonstrationsTypography systemsMotion identitiesExperimental visual formatsYou should be comfortable moving between

Premiere, After Effects, Photoshop, Illustrator, Figma and/or 3D workflows .Experience with Blender, Cinema 4D, Houdini or similar tools is a strong advantage.The expectation isn't that you simply know software.The expectation is that you know what to do with it.





04 — AI VIDEO & GENERATIVE CREATIVEThis is a major part of the role.We want someone who is actively experimenting with where AI is taking visual storytelling — not someone who has generated three images on Midjourney.You'll use AI to:Create video conceptsGenerate impossible shotsBuild visual worldsPrototype campaign ideasCreate storyboardsGenerate environmentsExtend footageCreate transitionsDevelop charactersCreate motion conceptsGenerate voiceoversExperiment with soundCreate product visualisationsVersion contentRapidly prototype ideasTools could include:Higgsfield, Runway, Kling, Veo, Midjourney, ChatGPT, ElevenLabs, Photoshop Generative Fill and whatever comes next.The tool doesn't matter as much as the instinct.We want someone who sees AI as a new creative medium, not just a productivity tool.

05 — BUILD BRAND'S SOCIAL CONTENT ENGINEYou'll help turn content from one-off production into

repeatable IPs .You'll work on formats such as:Founder storiesEveryday conversationsProduct explainersCreator formatsTravel storiesBehind the scenesCommunity storiesCulture-led contentProduct experimentsRecurring social franchisesSeasonal formatsYour job isn't only to make the first episode.It's to ask:“Can we make this 50 times?”You'll help develop the visual grammar, production process and templates that make good content faster to produce.

06 — PERFORMANCE CREATIVEYou should understand that attention is a metric.You'll create and iterate content for:Meta AdsRetargetingProduct launchesNew hooksNew anglesProduct benefitsUGCFounder contentCreator contentYou'll work closely with marketing to understand:What made people stop?What made them watch?What made them click?What made them buy?You'll learn from performance and feed that learning back into creative.





07 — CREATIVE PRODUCTIONYou'll own the execution layer between an idea and the internet.That means:Concept → Production Plan → Shoot → Edit → Motion/CGI/AI → Versions → PublishYou'll coordinate with:FoundersDesignersMarketingPhotographersVideographersCreatorsStylistsProduction housesAgenciesYou'll also maintain:Production calendarsShot listsAsset librariesProject filesEdit templatesMotion templatesContent archivesVersioning systemsWe move fast.So being creatively good

and operationally organised

matters.

WHAT WE'RE LOOKING FORMust-have2–5 years in editing, motion, video production or creative productionStrong portfolio/showreelExceptional editing instinctsStrong understanding of social-first storytellingAbility to shoot content independentlyStrong motion graphics skillsComfortable with After Effects and Premiere ProStrong understanding of pacing, composition and visual storytellingCuriosity for CGI, generative video and emerging creative technologyAbility to take an idea from concept to final outputHigh ownership and fast executionThe ideal person can do this:Shoot it.Edit it.Animate it.CGI it.AI it.Ship it.

TOOLSStrong working knowledge of:Adobe Premiere ProAfter EffectsPhotoshopIllustratorFigmaDaVinci ResolveStrong advantage:Blender / Cinema 4D / HoudiniRunwayKlingVeoMidjourneyElevenLabsGenerative AI workflowsAI video pipelinesYou don't need to know every tool. You need to be dangerous with the ones you use.

BONUS IF YOUUnderstand fashion, lifestyle and premium consumer brandsFollow creators and internet culture obsessivelyShoot and edit your own contentUnderstand Meta creative strategyHave worked with D2C brandsHave built social IPsCan concept, not just executeHave strong CGI/3D skillsExperiment with AI video regularlyHave a strong visual point of viewCan make something interesting with very little budget

YOU'LL THRIVE HERE IFYou like building things from zero.You don't wait for perfect briefs.You can turn:“What if we did this?”into a rough prototype by the end of the day.You care about craft but don't get precious about the process.You understand that the best idea isn't useful if it never gets made.

📌 Creative Producer (Mumbai)
🏢 PinnacleU
📍 Mumbai