Company Description
Twin Two is an e-commerce and marketplace agency that helps brands and retailers grow across Shopify, Amazon, Walmart, eBay, TikTok Shop, and other digital channels.

We support clients with marketplace strategy, product listings, advertising, content, affiliate marketing, social media, customer service, reporting, and overall e-commerce growth.

Role Description
Twin Two is looking for a Social Media Manager to help manage social media content and organic growth for our clients.

This role will focus on planning, creating, organizing, and publishing content across social platforms while supporting each client’s broader e-commerce goals. The ideal candidate understands social media, content calendars, short-form video, brand storytelling, engagement, and how social content can help support product launches, promotions, traffic, and online sales.

We are looking for someone who can help think through what content should be created, why it matters, how it supports the brand, and how it can help drive awareness, engagement, and conversion.

Responsibilities
Manage social media accounts for Twin Two clients
Create and maintain weekly and monthly social media content calendars
Plan content for Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, Pinterest, X, and other relevant platforms
Write captions, post copy, hashtags, short-form video concepts, stories, reels, carousel ideas, and social content briefs
Coordinate with designers, video editors, AI content creators, influencers, and internal team members to create social assets
Support product launches, promotions, seasonal campaigns, bundles, and brand announcements
Help develop content ideas that support each brand’s products, audience, positioning, and goals
Monitor social media trends,



competitor content, platform updates, and customer behavior
Review comments, messages, engagement, and community activity when needed
Track social performance including reach, engagement, follower growth, clicks, views, shares, saves, and content performance
Use performance data to recommend recent content ideas and improvements
Help repurpose content across platforms and formats
Support TikTok Shop, influencer, affiliate, UGC, and paid social efforts when connected to social content
Use AI tools to help brainstorm, draft, organize, and scale content ideas
Maintain organized trackers for content calendars, approvals, creative requests, posting schedules, and performance updates

Qualifications
Experience managing social media accounts for brands, e-commerce companies, agencies, or clients
Strong understanding of Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and other social platforms
Experience creating content calendars and planning social media campaigns
Strong writing skills for captions, hooks, short-form content, and brand messaging
Understanding of short-form video, Reels, TikTok content, stories, carousels, and social-first creative
Ability to understand products and turn them into engaging content ideas
Strong attention to detail and ability to manage posting schedules
Comfortable reviewing social media performance and making recommendations




Strong English communication skills
Organized and able to manage multiple brands or client accounts at once
Comfortable working remotely with designers, editors, marketers, and e-commerce teams

Preferred Experience
Experience with e-commerce, DTC brands, marketplace brands, or retail products
Experience creating content for product launches, promotions, holidays, and seasonal campaigns
Experience with TikTok Shop, UGC creators, influencers, or affiliate content is a plus
Experience using tools such as Canva, CapCut, Later, Buffer, Hootsuite, Meta Business Suite, TikTok Creative Center, Notion, ClickUp, ChatGPT, Claude, or similar tools
Experience using AI tools for content ideation, captions, scripts, and creative planning
Basic understanding of paid social, performance marketing, email marketing, SEO, or social commerce is a plus
Experience working with categories such as electronics, home goods, beauty, fashion, food, toys, baby products, furniture, lifestyle, or consumer products is a plus
Agency experience or experience managing multiple brands is a plus

What We Are Looking For
We are looking for someone creative, organized, and proactive who can take ownership of social media execution for our clients.

The right person should be able to look at a brand, understand the products, review what competitors are doing, and help create a social media plan that feels relevant, consistent, and useful for the business.

We need someone who can balance creativity with execution. The content should look good and feel engaging, but it should also support real business goals like product awareness, website traffic, customer trust, product launches, and online sales.

📌 Social Media Manager - eCommerce & Content (Mumbai)
🏢 Twin Two
📍 Mumbai