Job Title: App Marketing & Growth Executive

Company: Lotus Workforce
Location: Amritsar, Punjab
Job Type: Full time | Work From Office
Salary: Negotiable, based on experience and skills

About the Role

Lotus Workforce is looking for a result-oriented App Marketing & Growth Executive to handle the overall marketing and growth of our mobile application.

This is not a desk-only Digital Marketing position. The selected candidate will be responsible for both Online/Digital Marketing and Offline/Field Marketing, with the objective of increasing app downloads, registrations, worker/contractor onboarding, customer acquisition and actual bookings.

Key Responsibilities

- Plan and execute the overall marketing & growth strategy for the Lotus Workforce Mobile App.
- Manage Meta Ads, Google Ads, App Install Campaigns and user acquisition campaigns.
- Handle social media marketing, content planning, reels and promotional campaigns.
- Plan and organize marketing camps, canopy activities, registration drives and local promotional events.
- Identify suitable locations for promotional activities including labour markets, construction areas, hardware/building-material markets, industrial areas and other high-potential locations.
- Plan and execute separate acquisition strategies for Customers, Contractors and Skilled/Unskilled Workers.
- Coordinate and supervise field marketing executives/promoters for ground-level activities.
- Coordinate with vendors for canopies, banners, standees, pamphlets, QR-code promotional material and other branding requirements.
- Develop referral programs,



promotional offers and local partnerships to increase app adoption.
- Coordinate with graphic designers, video editors and the app/development team.
- Track marketing performance including Ad Spend, App Downloads, Registrations, CPL/CAC, Active Users, Worker/Contractor Onboarding and Bookings/Conversions.
- Optimize campaigns based on actual results and prepare weekly/monthly performance reports.
- Initially develop a successful marketing model for Amritsar and help replicate it in other cities.

Required Skills & Experience

- Digital Marketing / Growth Marketing experience
- Meta Ads (Facebook & Instagram)
- Google Ads
- Social Media Marketing
- Lead Generation & Performance Marketing
- App Marketing / User Acquisition knowledge
- Offline / BTL / Field Marketing
- Experience or willingness to organize Canopy Campaigns, Marketing Camps & Registration Drives
- Vendor and Field Team Coordination
- Strong communication, planning and reporting skills

Preferred Candidates

Candidates with experience in Mobile App Marketing, Marketplace/Service Apps, Startup Growth, BTL Activations, Field Marketing, Recruitment/Manpower, Construction, Real Estate or Home-Service businesses will be preferred.

Important: Candidate must be comfortable with both Digital Marketing and Ground Marketing activities. This role may require visiting campaign locations, supervising field activities and coordinating local promotional campaigns.

Work Location: Amritsar, Punjab
Work Mode: Work From Office
Salary: Negotiable

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Life insurance
- Provident Fund

Work Location: In person

📌 App Marketing & Growth Executive (Amritsar)
🏢 LOTUS WORKFORCE
📍 Amritsar