Location: Delhi NCR

Experience: 8+ Years

Salary: ₹8–10 LPA

Employment Type: Full-time

About the Role

We are looking for a Senior Sales Manager with 8+ years of relevant B2B sales experience, preferably in bakery equipment, commercial kitchen equipment, food processing equipment or food manufacturing equipment .

The ideal candidate should have experience dealing with bakery owners, sweet shops, confectionery manufacturers, bakery chains, food production units, QSRs, hotels and institutional kitchens , particularly for CAPEX and project-based equipment purchases .

Key Responsibilities

- Develop new business and manage existing key accounts in the bakery, sweets, confectionery and food manufacturing sectors .
- Generate and close CAPEX/project sales for bakery and commercial kitchen equipment.
- Meet bakery owners, promoters, purchase heads, production heads, consultants and project teams.
- Understand customer requirements and recommend suitable equipment and complete solutions .
- Handle the complete sales cycle from lead generation and customer meetings to quotation, negotiation and order closure .
- Develop relationships with bakery chains, sweet manufacturers, food factories, QSRs, hotels and institutional customers.
- Achieve monthly, quarterly and annual sales targets.
- Maintain sales pipeline,



forecasts and customer relationships.
- Coordinate with design, estimation, production and project teams for successful execution of orders.
- Travel for customer meetings and project visits whenever required.

Candidate Profile

- 8+ years of B2B sales experience .
- Robust preference for candidates with experience in bakery equipment / bakery machinery / commercial kitchen equipment / food processing equipment .
- Must have experience selling to businesses making CAPEX investments .
- Experience with bakery, sweets, confectionery or food manufacturing customers will be highly preferred.
- Strong business development, negotiation and relationship-management skills.
- Ability to independently generate leads and close high-value orders.
- Existing network among bakery owners, sweet shops, food manufacturers, consultants or hotel/restaurant groups will be an advantage.
- Candidate must be based in Delhi NCR .

Industry Keywords

Bakery Equipment | Bakery Machinery | Commercial Kitchen Equipment | Food Processing Equipment | Food Manufacturing | Sweets & Confectionery | Bakery Chains | Sweet Shops | Mithai Manufacturers | CAPEX Sales | Project Sales | B2B Sales | HORECA | QSR | Institutional Sales | Turnkey Projects

📌 Senior Sales Manager – Bakery & Sweets Equipment (New Delhi)
🏢 Prestair Systems
📍 New Delhi