Job Description

Business Development Executive (BDE) Prima Dermatology & Hair Transplant Centre | Thoraipakkam Chennai

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Department: Business Development / Sales

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Location: Chennai

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Employment Type: Full-Time

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Experience: 1–3 years

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Reporting To: Business Development Manager / Centre Head

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About the Role

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Prima Dermatology & Hair Transplant Centre is looking for a proactive and target-oriented Business Development Executive (BDE) to drive patient acquisition, build referral networks, develop strategic partnerships, and contribute to the overall revenue growth of the centre.

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The ideal candidate should be confident in communicating with patients, doctors, corporate representatives, salons, wellness businesses and other potential referral partners, with a strong focus on converting opportunities into consultations and treatments.

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Key Responsibilities

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1. Business Development & Patient Acquisition

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- Identify and develop recent sources of patient acquisition.
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- Generate leads through field visits, networking, referrals, partnerships and local business outreach.
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- Build relationships with potential patients and guide them towards consultations.
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- Follow up with leads and ensure maximum conversion from enquiry to consultation and treatment.
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- Achieve monthly patient acquisition and revenue targets.
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2. Referral & Partnership Development

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- Develop referral relationships with:
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- General physicians and speciality doctors
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- Clinics and hospitals
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- Beauty salons and spas
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- Gyms and wellness centres
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- Corporate organisations
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- Hotels and other relevant businesses
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- Identify partnership opportunities that can generate consistent patient referrals.
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- Maintain strong relationships with existing referral partners.
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3. Field Sales & Market Development

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- Conduct regular field visits across Chennai to identify business opportunities.
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- Understand the local market and identify potential referral sources.
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- Represent Prima professionally during meetings, networking events and business discussions.
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- Track competitor activities, pricing, offers and market trends.
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4. Lead Management & Follow-up

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- Maintain accurate records of leads, prospects, referrals and conversions.
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- Follow up with prospective patients through calls, WhatsApp and other approved channels.
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- Coordinate with the front office and medical team to ensure a smooth patient journey.
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- Maintain proper follow-up until consultation and treatment conversion.
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5. Reporting & Performance Tracking

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- Prepare daily/weekly/monthly business development reports.
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- Track:
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- Leads generated
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- Consultations booked
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- Consultation-to-treatment conversions
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- Referral sources
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- Revenue generated
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- Partnership performance
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- Provide regular market feedback to management.
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Key Performance Indicators (KPIs)

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- Monthly qualified leads generated
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- Number of consultations generated
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- Patient conversion rate
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- Revenue generated through business development
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- Number of active referral partners
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- New partnerships acquired
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- Repeat/referral business
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- Field visits and productive meetings
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Candidate Profile

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Education: Any Bachelor's degree. MBA/PGDM in Marketing or Sales will be an advantage.

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Experience: 1–3 years in business development, sales, healthcare sales, medical tourism, dermatology/aesthetic industry, pharma, wellness, hospitality or a similar client-facing role.

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Preferred Skills

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- Excellent communication and interpersonal skills
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- Solid sales and negotiation abilities
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- Comfortable with field sales and meeting new people
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- Strong follow-up and relationship management skills
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- Target-oriented and self-motivated
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- Good presentation skills
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- Basic knowledge of CRM/Excel and reporting
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- Professional appearance and personality
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- Ability to work independently and as part of a team
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- Fluency in English and Tamil; Hindi will be an advantage
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Preferred Experience

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Candidates with experience in dermatology, hair transplant, aesthetics, cosmetology, healthcare, pharma, wellness, salons or premium consumer services will be preferred.

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What We Offer

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- Competitive salary + performance incentives
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- Opportunity to work in the growing dermatology and aesthetic healthcare industry
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- Performance-based career growth
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- Exposure to business development, partnerships and healthcare sales
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- Professional and growth-oriented work environment
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- Compensation: ₹20,000–₹35,000 per month + attractive performance incentives, depending on experience and capability.
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📌 Business Development Executive (Tamil Nadu)
🏢 Magsum Solutions Private
📍 Tamil Nadu