Job Description:
Job Summary
Client is seeking a dynamic and creative Marketing Manager to lead our brand growth, digital presence, and performance marketing initiatives. The ideal candidate is someone who understands fashion, customer psychology, and brand storytelling — and can manage end-to-end marketing, from content to performance ads.
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Key Responsibilities
Digital & Social Media Marketing
Develop and execute marketing strategies to grow brand visibility and sales.
Plan and manage content calendars for Instagram, Facebook, YouTube & other platforms.
Create high-quality reels & video content aligned with brand identity.
Write engaging ad copies, captions, and campaign messaging.
Manage performance marketing campaigns (Meta, Google, etc.) and coordinate with agencies if required.
Optimize campaigns for metrics like ROAS, CTR, conversions, CPA.
Influencer & Blogger Collaborations
Identify and partner with relevant influencers & fashion bloggers.
Negotiate deliverables and manage collaboration outcomes.
Build long-term ambassador relationships.
Brand & Content
Build strong storytelling and positioning for new collections & launches.
Develop lookbooks, campaign scripts, and thematic storytelling.
Work closely with design & product teams for current launches.
Analytics & Reporting
Track marketing KPIs: traffic, engagement, conversions, retention.
Prepare weekly performance reports and actionable insights.
Identify new trends, platforms, ad formats, and opportunities.
Community & CRM
Manage and engage customer community across platforms.
Oversee WhatsApp marketing, email marketing, and retention flows.
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Required Skills & Experience
Minimum 5 years of experience in digital marketing, fashion marketing, or D2C brand growth.
Strong understanding of Instagram, Meta Ads, Google Ads, Reels creation, influencer marketing, and content strategy.
Excellent copywriting & storytelling skills.
Basic knowledge of design tools (Canva / Adobe) prefer
📌 Marketing Manager (Kolkata)
🏢 RECEX
📍 Kolkata