Career Category
Marketing
Job Description
ABOUT AMGEN
Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We discover, develop, manufacture and deliver innovative medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today.

ABOUT THE ROLE

Role Description:
The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will leverage Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies.

The ideal candidate will have expertise in marketing automation platforms, a strong understanding of data segmentation and activation,



and experience in campaign orchestration across multiple channels. Success in this role requires close collaboration with cross-functional teams including marketing strategy, data teams, and creative services.

Roles & Responsibilities:
- Design, build, and execute end-to-end marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
- Build and manage audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns (e.g., validating data source trust and profile stitching rules in Data Cloud)
- Collaborate with cross-functional teams including marketing, data, creative, and sales to align on requirements, campaign logic, and KPIs
- Develop personalized and agile content strategies using AMPscript and SFMC capabilities
- Configure journey orchestration, including en

📌 Sr. Associate, Content- Marketing CRM (Hyderabad)
🏢 AMGEN
📍 Hyderabad