Job Description

We are hiring for Creative / Brand Design Lead

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Location: Noida, Sector 80

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Joining: Immediate Joiner Preferred

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About The Cinnamon Kitchen

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The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.

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We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.

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The Role

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You will lead TCK's creative direction across:

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· Brand identity and visual communication

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· Campaigns and product launches

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· Social and digital content

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· Photography and video direction

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· Paid-media creative

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· Creative team and agency output

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You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.

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Key Responsibilities

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Creative & Brand Direction

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· Own and evolve TCK's visual identity across all touchpoints.

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· Maintain a consistent, premium and recognisable brand aesthetic.

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· Develop creative concepts, moodboards and visual directions for campaigns and launches.

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· Set and maintain a high creative quality bar across the brand.

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· Lead creative direction for product launches, seasonal campaigns and brand initiatives.

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· Lead the visual direction across Instagram and other digital platforms.

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· Oversee static, carousel, video, motion and other digital-first creative formats.

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· Develop creative concepts and visual directions for social, UGC and performance marketing.

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Art Direction & Shoots

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· Plan and direct product shoots from concept to final delivery.

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· Create shoot briefs, moodboards, styling directions and shot lists.

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· Coordinate photographers, videographers,



agencies and other external partners.

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· Decide what should be handled in-house versus externally.

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· Review final assets and ensure they meet TCK's creative standards.

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Team & Agency Leadership

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· Lead and mentor the existing creative team, including designers and UGC creators.

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· Set priorities, delegate work and provide explicit, actionable feedback.

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· Manage external agencies, freelancers and creative partners.

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· Ensure all internal and external output meets TCK's creative standards.

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· Identify resource or capability gaps and recommend solutions when required.

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What We're Looking For

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· 4–7 years of experience in branding, creative design, art direction or a related field.

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· Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.

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· Experience working with consumer-facing brands; F&B;, FMCG, D2C, lifestyle or wellness is a plus.

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· Strong understanding of premium visual communication, composition and visual storytelling.

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· Strong conceptual thinking — able to develop an idea, not just execute a brief.

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· Experience managing or directing photoshoots and creative productions.

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· Experience leading designers, freelancers or agencies.

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· Strong ownership, communication skills and attention to detail.

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· Comfortable working in a fast-paced, high-ownership environment.

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Why Join TCK?

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· Own the visual identity of a growing consumer brand.

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· Work directly with the Founder and lead team.

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· Have significant creative ownership and decision-making authority.

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· Work across branding, campaigns, packaging, content, photography, video and performance.

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· Build and shape the creative function as the brand scales.

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To Apply:

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Send your resume and portfolio to [email protected]

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Subject line: Creative lead – Your Name

📌 Creative / Brand Design Lead (Noida)
🏢 The Cinnamon Kitchen
📍 Noida