Job Description
Job Description: Animal Identification & Microchipping – Sales (All India)
Role Purpose :
To drive sales, adoption, and market penetration of Animal identification and traceability solutions, including microchipping, ear tagging, and related digital systems, by working with livestock owners, dairy farms, government bodies, institutions, and channel partners across India.
Key Responsibilities
Sales & Business Development
- Promote and sell animal identification solutions (Animal tags, microchips, readers, traceability systems)
- Develop business opportunities with: Dairy farms & organized livestock farms Government animal husbandry departments FPOs, cooperatives, and NGOs Veterinary institutions and integrators
- Achieve assigned sales targets (volume, revenue, geographic coverage)
- Identify and drive state-level and national tenders/projects related to animal traceability
- Execute field visits, demonstrations, and pilot projects
Customer Education & Adoption
- Educate farmers, veterinarians, and officials on: Benefits of animal identification (traceability,
disease control, insurance, productivity) Importance of microchipping in livestock management
- Explain technology in easy, practical, farmer-friendly language
- Support onboarding and coordinate with technical teams for implementation
- Ensure customer satisfaction, renewals, and long-term adoption
Channel & Stakeholder Management
- Work closely with: Distributors, dealers, and channel partners Government stakeholders (AH departments, NDLM projects) Veterinarians and influencers
- Support marketing activities: Farmer awareness programs Veterinary camps Livestock expos and field events
Project & Institutional Sales
- Engage in large-scale identification programs (government & institutional)
- Coordinate execution of bulk tagging/microchipping drives
- Manage documentation, compliance, and reporting for institutional projects
Reporting & Market Intelligence
- Maintain accurate sales rep
📌 Senior Field Manager (Pune)
🏢 Msd
📍 Pune