Job Description Key Responsibilities
n 1. Strategic Leadership
n • Develop and execute a comprehensive marketing strategy aligned with business goals, sales targets, and project timelines.
n • Collaborate closely with the leadership team to define market positioning, pricing strategy, and go-to-market plans for current launches.
n • Lead and mentor a multidisciplinary marketing team (digital, brand, performance, CRM, design, content, etc.).
n 2. Brand & Communications
n • Strengthen the UK Realty brand identity across all touchpoints — online, offline, and experiential.
n • Ensure consistent brand voice across ATL/BTL campaigns, digital channels, and customer communication.
n • Drive high-impact storytelling around the company's vision, projects, and customer success stories.
n 3. Digital & Performance Marketing
n • Lead end-to-end digital marketing: SEO, SEM, social media, programmatic, influencer campaigns, and performance marketing.
n • Use analytics and tools to measure ROI, optimize campaigns, and improve lead quality.
n • Collaborate with the sales team to improve lead-to-site-visit-to-booking conversion ratios.
n 4. Marketing Automation
n • Implement driven tools for customer segmentation, predictive lead scoring, chatbot engagement, and content personalization.
n • Use generative to accelerate campaign design, ad copy creation, and social content ideation.
n • Leverage data analytics and machine learning to derive actionable insights from marketing data.
n • Stay updated on emerging technologies relevant to marketing and real estate.
n 5. Market Research & Consumer Insights
n • Conduct competitor benchmarking and consumer behavior analysis to inform marketing strategies.
n • Use and data visualization tools to extract trends and predict market shifts.
n • Build dashboards for real-time performance tracking and leadership reporting.
n 6. Partnerships & Ecosystem Development
n • Manage relationships with media houses, digital agencies, PR firms, and tech partners.




n • Drive strategic partnerships with PropTech, fintech, and startups to enhance marketing innovation.
n 7. Events, PR & Offline Marketing
n • Plan and execute large-scale real estate events, exhibitions, and experiential activations.
n • Strengthen media relations and corporate communications to enhance brand visibility and reputation.
n ⸻
n Required Qualifications & Skills
n Education
n :• MBA/PGDM in Marketing, Business, or related field from a reputed institution
n • Additional certification in for Business / Digital Marketing / Data Analytics preferred
n Experience:
n • 10–15 years of progressive marketing experience, with at least 5 years in a leadership role within real estate, lifestyle, or property developme
n nt.• Proven track record in launching and scaling residential/commercial real estate projec
n ts.• Experience working with or leading enabled marketing systems (e.g.ChatGPT, Midjourney, Google AI tools, etc.).
n Technical & Functional Skills
n • Strong command of digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads, CRM to
n ols).• Deep understanding of consumer funnels, ROI metrics, and marketing attribution mo
n dels.• Exposure to AI marketing stacks (automation, content generation, data analytics, personalization engi
n nes).• Familiarity with PropTech trends, lead management CRMs, and customer data platf
n orms.• Excellent communication, presentation, and team leadership skills.⸻
n Preferred Profile•
n A real estate marketing veteran with a forward-thinking AI generalist mindset.
n • Someone who is equally comfortable discussing branding and data pipeline
n s.• Strategic yet hands-on; analytical yet creative.
n • Entrepreneurial thinker with a strong sense of ownership and innovation
n Key Performance Indicators (KPIs)
n • Lead-to-booking conversion ratio improvement.
n • Cost per qualified lead reduction.
n • Growth in brand engagement and organic r
n each.
n • Marketing ROI (ROMI) and campaign efficiency.
n • Successful implementation of AI-driven tools and workflows.

📌 Assistant General Manager Marketing (Mumbai)
🏢 UK Realty
📍 Mumbai