Job Description

About Balance Nutrition

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Balance Nutrition is a pioneering digital health business specializing in disease and lifestyle disorder management with over 75,000+ clients across 94+ countries. We focus on addressing obesity, diabetes, thyroid, cholesterol, PCOS, and more through a robust App & web-based model. Our mission is to transform healthcare for Indians globally, aiming to reach 1 million users in the next 12 months.

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Role Overview

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We're looking for a creative, execution-focused professional who can build and nurture our community while driving brand collaborations, influencer marketing, PR initiatives, paid marketing campaigns, and engagement initiatives.

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Key Responsibilities

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- Build, engage, and grow Balance Nutrition's online community across social media platforms.
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- Identify, onboard, and manage collaborations with influencers, creators, healthcare professionals, media partners, and strategic brand partners.
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- Develop and execute end-to-end influencer marketing campaigns, brand collaborations, and PR initiatives to enhance brand visibility.
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- Plan and execute engaging campaigns that strengthen community participation and brand awareness.
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- Manage community engagement across social media, WhatsApp, and email marketing, ensuring timely and meaningful interactions.
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- Plan, launch, monitor, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns to drive lead generation, conversions, and brand awareness.
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- Coordinate with the Performance Marketing team to improve campaign performance,



audience targeting, and ROI.
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- Manage campaign CTAs, customer journeys, and marketing funnels to improve lead generation and conversions.
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- Drive user-generated content (UGC), customer success stories, testimonials, webinars, podcasts, live sessions, and community-led initiatives.
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- Collect customer feedback, conduct polls, analyze engagement metrics, and generate actionable insights.
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- Work closely with the Brand, Content, Sales, and Performance Marketing teams to align campaigns with business objectives.
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- Convert community engagement into qualified leads and support revenue growth initiatives.
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- Track campaign performance, prepare reports, and continuously optimize engagement, acquisition, and conversion metrics.
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Requirements

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- 2–5 years of experience in Community Management, Influencer Marketing, Brand Partnerships, PR, Digital Marketing, or Growth Marketing.
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- Solid understanding of influencer outreach, campaign execution, community building, and brand collaborations.
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- Experience handling social media engagement, WhatsApp marketing, and email marketing campaigns.
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- Knowledge of marketing funnels, lead generation, conversion optimization, and campaign analytics.
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- Excellent communication, relationship-building, negotiation, and stakeholder management skills.
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- Ability to independently ideate, plan, execute, and optimize campaigns from concept to completion.
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- Experience in the health, wellness, fitness, or lifestyle industry is an added advantage.
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📌 Community & Partnerships Manager (Mumbai)
🏢 BalanceNutrition.in
📍 Mumbai