Job Description

Position: VP/ Head / Director – International Business & Agency Partnerships

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Industry: Digital Advertising / AdTech / Performance Marketing

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Experience: 8-10+ years

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Location: Gurugram / On-site

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Department: International Business

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About Us:

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AdSynergiX is a performance AdTech agency dedicated to driving measurable growth for brands by leveraging a proprietary audience ecosystem and a custom-built programmatic deal platform.

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Serving clients across the US, EU, MENA, and SEA, we specialize in helping brands expand into new markets, scale their presence, and achieve strong business outcomes.

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Role Description:

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We are looking for a senior business leader who has successfully managed business functions, built agency ecosystems, led expansion initiatives, handled teams, and owned revenue and P&L.;

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The ideal candidate should have a strong mix of agency ecosystem experience, international business expansion, P&L; ownership, team leadership, and technical understanding of AdTech products, platforms, and tools.

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This is a leadership role for someone who can operate like a business owner — managing revenue, profitability, people, partnerships, market expansion, and long-term growth.

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Key Responsibilities:

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• Own revenue growth, profitability, and P&L; management for international markets.

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• Build, manage, and expand the agency ecosystem across global markets.

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• Drive international expansion across regions such as the US, EU, MENA, and SEA.

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• Sell and position AdTech products, technology tools, programmatic solutions, data-led advertising products, and performance marketing solutions to clients and agencies.

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• Understand client business challenges and recommend suitable tech-enabled advertising solutions.

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• Lead high-level product demos, solution-based sales conversations, business reviews, negotiations, commercial discussions, and closures.

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• Create and execute business strategies to scale revenue, improve margins,



and strengthen market presence.

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• Build and manage a strong sales and partnership pipeline with accurate forecasting and revenue tracking.

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• Lead, mentor, and manage the international business development and partnerships team.

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• Conduct market research to identify new regions, agency opportunities, advertiser demand, category trends, competitor movements, and emerging AdTech solutions.

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• Work across digital advertising and performance models including CPS, CPC, CPL, CPI, CPM, CPA, CTV, programmatic deals, and other ROI-driven models.

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• Collaborate with internal teams across product, tech, campaign delivery, operations, account management, finance, and client success.

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• Represent AdSynergiX in strategic business conversations, global partnerships, product-led pitches, and industry opportunities.

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Requirements:

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• 8- 10+ years of experience in business leadership, international business development, agency partnerships, AdTech sales, performance marketing, media sales, or technology-led advertising solutions.

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• Must have experience managing a business function, revenue vertical, agency ecosystem, or regional/international market.

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• Proven experience in P&L; ownership, revenue growth, profitability management, and business expansion.

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• Strong understanding of the agency ecosystem, global advertisers, digital media partners, affiliate networks, and performance marketing landscape.

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• Solid technical understanding of AdTech platforms, programmatic advertising, media buying tools, tracking, attribution, audience targeting, campaign dashboards,



and performance measurement.

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• Experience selling technology products, platforms, SaaS tools, advertising tools, data solutions, or product-led digital marketing solutions will be highly preferred.

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• Ability to explain technical products and advertising tools in a simple, business-focused way to agencies, brands, and senior decision-makers.

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• Prior experience leading teams, setting targets, reviewing performance, and driving business outcomes.

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• Ability to lead senior-level conversations with founders, CXOs, agency heads, marketing leaders, product teams, and global decision-makers.

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• Strong commercial acumen, negotiation skills, strategic thinking, and relationship-building ability.

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Good to Have:

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• Existing network with global agencies, brands, advertisers, affiliate networks, AdTech companies, SaaS platforms, and media partners.

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• Experience scaling business across the US, EU, MENA, or SEA markets.

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• Experience building a business vertical, region, or revenue function from scratch.

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• Prior experience selling or scaling AdTech tools, martech products, programmatic platforms, tracking solutions, or performance dashboards.

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• Strong understanding of advertiser KPIs such as ROAS, CAC, conversion rate, lead quality, install quality, ROI, retention, attribution, and campaign performance.

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Why Join AdSynergiX?

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At AdSynergiX, we are building a global performance-driven advertising ecosystem where strategy, partnerships, data, and execution come together.

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This role is for someone who wants to take complete ownership of international business growth, build high-value agency partnerships, lead teams, manage P&L;, and work closely with the founding team to scale the company globally.

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Interested candidates can send their resume to [email protected] with the subject line: International Business – AdSynergiX Or DM me directly.

📌 VP / Director - International Growth & Strategic Partnerships (Rewari)
🏢 AdSynergiX.
📍 Rewari