Job Description Company Description ShakoFlex, incorporated in 1992 as Shako Flexipack Pvt Ltd, is a leading manufacturer in the flexible packaging industry, serving diverse sectors and end-use applications worldwide. The company offers advanced Rotogravure, Flexographic, and Digital Flexible Packaging solutions that enhance tamper evidence, security, and shelf appeal. ShakoFlex is a pioneer in stock packaging products, including stand-up pouches, zipper pouches, kraft paper pouches, spout pouches, coffee valve pouches, and flat bottom pouches. The organization has a strong international presence across North America, Europe, Africa, Australia, and Asia, and operates certified manufacturing sites (ISO22000, HACCP, BRC-IOP Grade A). ata-driven decision-making and long-term digital growth.
n Industry: Flexible Packaging
n Department: Sales & Marketing Experience: 3–7 years
n Location: [Mumbai
n Role Objective
n We are looking for a highly result-oriented Digital Business Development & Customer Acquisition Manager who will be responsible for generating new B2B customers through digital channels and converting prospects into qualified sales meetings.
n The person will independently research target companies, identify decision-makers, approach them through LinkedIn, email and telephone, generate interest in our flexible packaging solutions and arrange meetings for the sales team.
n The core responsibility is customer acquisition and sales pipeline generation.
n Responsibilities
n Target Account Identification
n ● Identify companies that purchase flexible packaging products.
n ● Build target lists across FMCG, food, beverage, dairy, snacks, confectionery, personal care, pharma, pet food, chemicals and other relevant sectors.
n ● Research company size, products, packaging formats, manufacturing locations and potential packaging requirements.
n ● Identify companies currently using packaging formats that match our capabilities.
n Decision-Maker Mapping
n For every target account, identify the appropriate people:
n CEO / Founder → Procurement → Purchase → Packaging → R&D; → Supply Chain → Operations
n Find their names, designations, LinkedIn profiles and business contact details through appropriate sources.
n Outbound Customer Acquisition
n Develop a systematic multi-channel prospecting process:




n Research → Email → LinkedIn → Follow-up → Telephone → Qualification → Appointment → Sales Team
n ● Send personalized prospecting emails.
n ● Conduct LinkedIn outreach.
n ● Make outbound calls.
n ● Follow up systematically.
n ● Understand the prospect's requirement.
n ● Generate interest and establish initial engagement.
n ● Book meetings for the sales team.
n Sales Appointment Setting
n Before handing over a lead to the sales team, establish:
n ● Company requirement
n ● Product/application
n ● Current packaging format
n ● Approximate potential volume, wherever available
n ● Location
n ● Decision-maker/contact
n ● Current supplier, wherever information is available
n ● Immediate or future requirement
n ● Specific reason for the meeting
n Only qualified prospects should be passed to the sales team.
n Digital Marketing
n ● Manage B2B digital campaigns supporting customer acquisition.
n ● Develop LinkedIn campaigns targeted at relevant industries and decision-makers.
n ● Coordinate content creation around the company's packaging capabilities.
n ● Support website lead generation and SEO.
n ● Develop email campaigns.
n ● Track which digital channels generate actual enquiries and meetings.
n CRM & Sales Pipeline
n Maintain a structured CRM containing:
n Target Account → Contact → Outreach → Response → Qualified Lead → Meeting → Opportunity → Customer
n Provide weekly management reports covering:
n ● Accounts researched
n ● Decision-makers identified
n ● Emails sent
n ● LinkedIn outreach
n ● Calls made
n ● Responses
n ● Qualified leads
n ● Meetings booked
n ● Sales opportunities
n ● New customers acquired
n Performance Measurement
n The most important KPIs will be:
n 1. Qualified meetings booked
n 2. Qualified sales opportunities generated
n 3. New customer enquiries
n 4.



Conversion of prospects into opportunities
n 5. New customers acquired
n 6. Pipeline value generated
n Activity metrics such as emails and calls will be monitored, but the ultimate measure will be business generated.
n Candidate Requirements
n ● 3–7 years of experience in B2B sales development, inside sales, business development or digital lead generation.
n ● Experience selling industrial/manufacturing products is strongly preferred.
n ● Flexible packaging experience would be an advantage.
n ● Excellent LinkedIn and internet research skills.
n ● Strong email-writing ability.
n ● Comfortable making cold calls.
n ● Solid communication and persuasion skills.
n ● Ability to speak to senior decision-makers.
n ● Highly persistent and target-driven.
n ● Strong Excel/CRM discipline.
n ● Ability to work independently and build a sales pipeline from scratch.
n What We Are NOT Looking For
n This is not primarily a social-media management role.
n We are not looking for someone whose main responsibility is:
n ● Posting on Instagram
n ● Creating routine social-media posts
n ● Increasing followers
n ● Making generic digital content
n We need someone who can find customers, find the right people inside those companies, approach them, follow up and get meetings for our sales team.
n Qualifications
n n Robust skills in digital business development, online sales, and e-commerce management.
n Experience with digital marketing, online customer acquisition, and conversion optimization.
n Ability to conduct market research, analyze data, and develop growth strategies for digital channels.
n Proficiency in relationship management, negotiation, and stakeholder communication.
n Familiarity with CRM systems, analytics tools, and e-commerce platforms.
n Bachelor's degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
n Experience in packaging, manufacturing, or related industries is beneficial, especially in international markets.
n Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
n Comfort working on-site in Mumbai with cross-functional teams and international partners.
n

📌 Digital Business Development Manager (Raigarh)
🏢 ShakoFlex
📍 Raigarh