Performance Marketer (Google + Meta) - Full Time

Company: Gurugram Bulls

Location: Gurugram, Haryana (work from office)

Experience: 2 to 4 years in paid media

Reporting to: Account Manager / Founder

Type: Full time, permanent

Read this part first

Most agencies hire people to "run ads." We don't.

We run performance marketing for luxury real estate, private aviation, premium healthcare and UHNI brands across Delhi NCR and Dubai. Our clients don't care how many leads you generated. They care how many site visits happened, how many jets got chartered, how many consultations converted. We built our whole system around that - CRM outcomes get pushed back into Google and Meta so the algorithm learns what a real buyer looks like, not what a form-filler looks like.

We don't sell lead volume. We sell pipelines.

If that sounds like a headache, this job is not for you. If it sounds like the reason you got into marketing in the first place, keep reading.

What you will actually do

Own accounts end to end You will manage 3 to 5 client accounts across Google Ads and Meta Ads. Own the strategy, the build, the daily optimisation, the reporting. Not just execution on someone else's plan.

Build campaigns that hold up Keyword research and account structure on Google. Campaign structure, audience strategy and creative testing on Meta. Search, Performance Max, Demand Gen, Advantage+ - you should know when to use which and, more importantly, when not to.

Live inside the numbers Daily checks on spend, CPL, lead quality and pacing. Search term reports cleaned weekly. Negative keyword lists that actually grow. Frequency and creative fatigue watched before the client notices it.





Close the loop Work with our tracking setup - GCLID and UTM capture, offline conversion uploads, Meta CAPI, CRM stage feedback. You do not need to be an engineer. You do need to understand why a lead marked "site visit done" in the CRM has to travel back into the ad account.

Fix lead quality, not just lead cost When a client says leads are junk, you should be the person who finds out which campaign, which keyword, which placement, which creative is producing them. And then kills it.

Write briefs that creatives can use You are not the designer. But you should be able to tell the designer exactly what angle, hook and offer to build around, and why.

Talk to clients like an owner Monthly reports, weekly updates, review calls. Explain results in plain language. Explain a bad month without hiding behind jargon.

What we are looking for

Must have

- 2 to 4 years of hands-on paid media experience, agency side preferred
- Independently managed monthly spends of at least Rs 3 to 5 lakh (or AED equivalent)
- Strong on both Google Ads and Meta Ads. Comfortable in one, competent in the other, willing to become robust in both
- Solid grip on GA4, conversion tracking and UTM discipline
- Excel or Google Sheets at a working level - pivots, lookups, basic funnel math
- Transparent written and spoken English for client communication. Hindi for internal speed




- The habit of asking "why did this number move" before someone else asks you

Good to have

- Lead gen experience in real estate, healthcare, education or any high-ticket vertical
- Exposure to Dubai or NRI campaigns
- Familiarity with CRMs (LeadSquared, Zoho, HubSpot or similar)
- Basic landing page sense - you can tell a page that converts from one that doesn't
- Google Ads Editor, Meta Ads Manager bulk workflows, Looker Studio

What we are not looking for

- Someone who has only pressed buttons inside a template built by their previous manager
- "I handled social media and also ads" generalists
- People who report impressions and reach when asked about pipeline

How we will judge you in the first 90 days

- Day 30: You know your accounts cold. Tracking verified on every one. You have flagged at least three things the previous setup got wrong.
- Day 60: You are running optimisations without being asked. CPL trending down or lead quality trending up on at least two accounts.
- Day 90: You are handling client calls on your own. Your reports need very little editing before they go out.

What you get

- Salary matched to what you actually bring, not to a fixed band. Tell us your number and justify it
- Performance-linked incentive tied to account retention and client outcomes
- Real budgets on real accounts from week one. No shadowing for three months
- Direct access to the founder. You will learn tracking architecture and high-ticket funnel design that most people pick up five years later
- Paid certifications and tool access
- A team of ~25 where your work is visible, not buried

📌 Walk-in || Digital Marketing Manager (Gurugram)
🏢 Gaurav Kumar
📍 Gurugram