Job Description

Times Network is looking for a passionate, strategic, and execution-focused lead to spearhead our You Tube vertical. The ideal candidate will drive the end-to-end content strategy for video content, build high-impact editorial franchises, and lead a team that creates compelling, audience-first journalism for India's fastest-growing international digital news audience.

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This role requires a deep understanding of the You Tube ecosystem, strong editorial instincts, data-driven decision-making, and the ability to translate news and current affairs into engaging, high-retention video formats.

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Key Responsibilities

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1. You Tube Content Strategy

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- Lead the editorial strategy for our international team.

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- Develop and execute a content roadmap for explainers, documentaries, interviews, special series, and long-form news programming.

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- Identify emerging trends, audience interests, and content opportunities to drive sustained channel growth.

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- Build scalable content franchises that strengthen brand identity and audience loyalty.

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1. Editorial Leadership & Production

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- Own the complete content lifecycle—from ideation and scripting to production, publishing, and post-launch optimization.

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- Ensure all content meets the highest editorial, legal, and ethical standards.

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- Work closely with producers, reporters, editors, designers, and video production teams to deliver high-quality storytelling.

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- Drive innovation in storytelling formats, visual presentation, and audience engagement.

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1. Audience Growth & Channel Performance

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- Develop strategies to increase watch time,



subscriber growth, audience retention, and overall channel performance.

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- Monitor analytics and audience behavior to refine content strategy and improve performance.

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- Stay ahead of You Tube algorithm updates, creator trends, and platform best practices.

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1. Team Leadership

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- Lead, mentor, and manage a team of producers, writers, video editors and digital journalists.

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- Foster a high-performance, collaborative, and innovation-driven newsroom culture.

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1. Cross-functional Collaboration

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- Partner with editorial, social media, product, marketing, and analytics teams to maximize content reach and impact.

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What We're Looking For

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- Proven experience leading You Tube content strategy, preferably in digital news, media, or current affairs.

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- Strong editorial judgment with an excellent understanding of international news and audience preferences.

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- Deep knowledge of You Tube Studio, audience analytics, SEO, watch-time optimization, and content performance metrics.

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- Demonstrated success in growing You Tube channels through data-driven content strategies.

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- Strong leadership, stakeholder management, and team-building capabilities.

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- Ability to thrive in a fast-paced, deadline-driven newsroom workplace.

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- Excellent communication, planning, and project management skills.

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Preferred Qualifications

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- 10-15+ years of experience in digital media, with significant experience managing You Tube.

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- Hands-on understanding of digital video production workflows and storytelling techniques.

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📌 Lead - YouTube | International News (Noida)
🏢 Times Network
📍 Noida