Purpose:

The role holder plays a pivotal role in driving direct sales across the designated geography. The role holder plays a crucial role in managing relationships with the customers (current & potential) within a specific geography and achieving sales targets through effective consultative/technical selling. The role holder is also responsible for account receivables in line with agreed terms and conditions.

Roles & Responsibilities:

- Ensures strategic alignment, profitability, and growth.
- Works closely with the Aftermarket Team to address customer complaints.
- Collaborates to ensure on-time delivery and updates customers on project statements.
- Collaborates to ensure on-time delivery and updates customers on project status.
- Updates on competition activities, products, and inputs for formulating Total Cost of Ownership.
- Manages long-term relationships and ensures high satisfaction.
- Executes sales strategy aligned with divisional goals to achieve set targets.
- Builds solid customer relationships to drive business.
- Adheres to EVEREST sales processes for long-term sustainability, including timely updates on enquiries, orders won, and order losses.
- Communicates competition activities such as new product launches, changes in GTM, and pricing strategies in a timely manner.
- Secures favourable pricing, terms,



and contracts to enhance revenue and ensure timely collection of account receivables.
- Collaborates with the business development team to strengthen ELGis market penetration through effective networking, brand awareness, and product positioning.
- Implements direct sales strategy by meeting current and potential customers with rigour, following relevant steps in the sales funnelAwareness, Consideration, and Conversionto achieve budgeted sales targets.
- Allocates 60% or more time in journey cycle planning to meet and develop the "acquire & develop" category of customers.
- Develops and manages relationships with key customers (existing and potential).
- Actively engages with existing customers and continuously monitors satisfaction levels.
- Participates in seminars and exhibitions relevant to targeted customer segments.
- Adheres to the sales process and effectively uses CRM and relevant IT systems.
- Negotiates effectively with customers to arrive at relevant pricing and achieve budgeted margins.
- Coordinates and ensures timely collection of account receivables from customers.
- Proactively networks with relevant stakeholders across the industry to gather insights about competition.
- Builds effective relationships with key stakeholders in energy and technical consulting firms.

📌 Territory Sales Manager | Distribution Management &B (Bhubaneswar)
🏢 Elgi Equipments
📍 Bhubaneswar