Gen Z Copywriter | Influencer & Social
We’re looking for a Gen Z copywriter who lives and breathes social media, understands what’s trending, and knows how to turn brand messages into content people actually want to watch and share.
What you’ll do:
Write engaging, natural-sounding scripts for influencers and creators.
Develop social-first ideas, hooks, captions and content concepts for brands.
Stay on top of Instagram, YouTube, TikTok-style trends, memes, formats and internet culture.
Adapt brand communication into authentic creator voices without making it feel like an ad.
Work closely with creative, strategy and influencer teams.
What we’re looking for:
1–3 years of copywriting/social media experience.
Strong understanding of Gen Z culture and internet trends.
Sharp writing, great sense of humour and a solid instinct for what will work on social.
Ability to write in different tones and creator personalities.
Someone who is constantly online — in the best possible way.

📌 Copywriter (Mumbai)
🏢 ButterWorks
📍 Mumbai