Job Description THE SCOPE OF THE ROLE
n 01 — EDITING IS YOUR CORE SUPERPOWER
n You should be an exceptional editor.
n You'll own the edit across:
n n Instagram Reels
n Meta performance ads
n Founder-led content
n Creator content
n Campaign films
n Product storytelling
n YouTube Shorts
n Brand films
n Behind-the-scenes content
n Event and community content
n n You should understand pacing, hooks, rhythm, sound, typography, transitions and visual storytelling instinctively.
n More importantly, you should know that a great social edit isn't simply a shorter film.
n You'll be expected to:
n n Find the strongest hook
n Build multiple versions of the same idea
n Cut for retention
n Adapt content for different platforms
n Create 9:16-first storytelling
n Build performance variations
n Turn long-form footage into multiple pieces of content
n Know when to keep something raw and when to make it polished
n n If editing is your strongest skill, we want to see it immediately in your portfolio.
n 02 — SHOOTING & PRODUCTION
n You should be able to pick up a camera and make things happen.
n You'll help conceive, plan and execute:
n n Campaign shoots
n Product shoots
n Founder shoots
n Creator shoots
n UGC shoots
n Lifestyle shoots
n Social-first shoots
n Event and community content
n n You'll work across the entire production process:
n Idea → Treatment → Shot List → Production → Shoot → Edit → Delivery
n You should understand:
n n Camera fundamentals
n Lighting
n Composition
n Framing
n Movement
n Lenses
n Sound
n On-set problem solving
n n You don't need to be a cinematographer.
n But you do need to know how to make a positive-looking shot.
n 03 — MOTION, CGI & VISUAL EFFECTS
n We want someone who can make the screen do things.
n You'll create:
n n Motion graphics
n Kinetic typography
n Product animations
n 2D/3D motion
n CGI sequences
n Visual effects
n Transitions
n Product demonstrations
n Typography systems
n Motion identities
n Experimental visual formats
n n You should be comfortable moving between Premiere, After Effects, Photoshop, Illustrator, Figma and/or 3D workflows.
n Experience with Blender, Cinema 4D, Houdini or similar tools is a strong advantage.
n The expectation isn't that you simply know software.
n The expectation is that you know what to do with it.
n 04 — AI VIDEO & GENERATIVE CREATIVE
n This is a major part of the role.




n We want someone who is actively experimenting with where AI is taking visual storytelling — not someone who has generated three images on Midjourney.
n You'll use AI to:
n n Create video concepts
n Generate impossible shots
n Build visual worlds
n Prototype campaign ideas
n Create storyboards
n Generate environments
n Extend footage
n Create transitions
n Develop characters
n Create motion concepts
n Generate voiceovers
n Experiment with sound
n Create product visualisations
n Version content
n Rapidly prototype ideas
n n Tools could include:
n Higgsfield, Runway, Kling, Veo, Midjourney, ChatGPT, ElevenLabs, Photoshop Generative Fill and whatever comes next.
n The tool doesn't matter as much as the instinct.
n We want someone who sees AI as a new creative medium, not just a productivity tool.
n 05 — BUILD BRAND'S SOCIAL CONTENT ENGINE
n You'll help turn content from one-off production into repeatable IPs.
n You'll work on formats such as:
n n Founder stories
n Everyday conversations
n Product explainers
n Creator formats
n Travel stories
n Behind the scenes
n Community stories
n Culture-led content
n Product experiments
n Recurring social franchises
n Seasonal formats
n n Your job isn't only to make the first episode.
n It's to ask:
n "Can we make this 50 times?"
n You'll help develop the visual grammar, production process and templates that make good content faster to produce.
n 06 — PERFORMANCE CREATIVE
n You should understand that attention is a metric.
n You'll create and iterate content for:
n n Meta Ads
n Retargeting
n Product launches
n New hooks
n New angles
n Product benefits
n UGC
n Founder content
n Creator content
n n You'll work closely with marketing to understand:
n What made people stop?
n What made them watch?
n What made them click?
n What made them buy?
n You'll learn from performance and feed that learning back into creative.
n 07 — CREATIVE PRODUCTION
n You'll own the execution layer between an idea and the internet.
n That means:




n Concept → Production Plan → Shoot → Edit → Motion/CGI/AI → Versions → Publish
n You'll coordinate with:
n n Founders
n Designers
n Marketing
n Photographers
n Videographers
n Creators
n Stylists
n Production houses
n Agencies
n n You'll also maintain:
n n Production calendars
n Shot lists
n Asset libraries
n Project files
n Edit templates
n Motion templates
n Content archives
n Versioning systems
n n We move fast.
n So being creatively good and operationally organised matters.
n WHAT WE'RE LOOKING FOR
n Must-have
n n 2–5 years in editing, motion, video production or creative production
n Strong portfolio/showreel
n Exceptional editing instincts
n Strong understanding of social-first storytelling
n Ability to shoot content independently
n Strong motion graphics skills
n Comfortable with After Effects and Premiere Pro
n Strong understanding of pacing, composition and visual storytelling
n Curiosity for CGI, generative video and emerging creative technology
n Ability to take an idea from concept to final output
n High ownership and fast execution
n n The ideal person can do this:
n Shoot it.
n Edit it.
n Animate it.
n CGI it.
n AI it.
n Ship it.
n TOOLS
n Strong working knowledge of:
n n Adobe Premiere Pro
n After Effects
n Photoshop
n Illustrator
n Figma
n DaVinci Resolve
n n Strong advantage:
n n Blender / Cinema 4D / Houdini
n Runway
n Kling
n Veo
n Midjourney
n ElevenLabs
n Generative AI workflows
n AI video pipelines
n n You don't need to know every tool. You need to be dangerous with the ones you use.
n BONUS IF YOU
n n Understand fashion, lifestyle and premium consumer brands
n Follow creators and internet culture obsessively
n Shoot and edit your own content
n Understand Meta creative strategy
n Have worked with D2C brands
n Have built social IPs
n Can concept, not just execute
n Have strong CGI/3D skills
n Experiment with AI video regularly
n Have a strong visual point of view
n Can make something interesting with very little budget
n n YOU'LL THRIVE HERE IF
n You like building things from zero.
n You don't wait for perfect briefs.
n You can turn:
n "What if we did this?"
n into a rough prototype by the end of the day.
n You care about craft but don't get precious about the process.
n You understand that the best idea isn't useful if it never gets made.

📌 Creative Producer (Bengaluru)
🏢 PinnacleU
📍 Bengaluru