About KOHIRA
KOHIRA Diamonds is a growing luxury lab-grown diamond jewellery brand with a vision to build a robust, aspirational and nationally recognised jewellery brand.
As we expand our retail presence across India, we are looking for an experienced Brand & Marketing Manager who understands luxury, storytelling and brand building — and can translate strategy into powerful campaigns across digital and offline channels.
Key Responsibilities
Brand Strategy & Positioning
• Develop and strengthen KOHIRA’s positioning as a luxury and aspirational jewellery brand
• Build a consistent brand identity, tone of voice and communication strategy
• Create compelling brand stories and campaign narratives
• Ensure consistency across every customer touchpoint — digital, retail, advertising, events and collaborations
• Understand luxury consumer behaviour and develop communication that creates desirability, aspiration and brand pride
Integrated Marketing Campaigns
• Plan and execute 360° marketing campaigns from concept to rollout
• Develop campaign ideas, communication themes,
media plans and launch calendars
• Coordinate with creative, media, production and advertising agencies
• Track campaign performance, reach, engagement and ROI
Digital & Social Media
• Lead the social media strategy across Instagram, Facebook, YouTube and other relevant platforms
• Plan content calendars, reels, brand films, product campaigns and performance creatives
• Work closely with digital agencies for Meta and Google advertising
• Monitor performance metrics and continuously optimise campaigns
Influencer & Celebrity Marketing
• Identify and manage relevant influencers, creators and celebrity collaborations
• Develop influencer campaigns aligned with KOHIRA’s luxury positioning
• Manage campaign concepts, negotiations, deliverables and performance
• Build long-term relationships with influencers and brand partners
ATL & Offline Marketing
• Plan and execute ATL campaigns including:
• Hoard
📌 Marketing Manager (Surat)
🏢 Kohira
📍 Surat