Concept Marketing is a Perth-based digital marketing agency with 25+ years of experience working across a broad range of Australian and international clients. We are looking for a Senior Paid Social Manager to join our offshore team, working closely with our Australian head office to plan, build, manage, and report on Meta advertising campaigns across the full client portfolio.

This is a senior, hands-on role. You will own Meta delivery from strategy through to execution. You will be expected to work independently, communicate clearly, diagnose problems across the full funnel, and apply instructions without needing them repeated.

What You Will Do
Campaign Strategy and Architecture
Build, launch, and optimise Meta ad campaigns across Facebook and Instagram for multiple clients simultaneously
Structure campaigns correctly from the ground up, including objectives, ad sets, audiences, placements, budgets, and bidding strategies
Know when to consolidate campaigns versus segment them, and understand how Meta's auction and delivery system responds to structural decisions




Use campaign budget optimisation versus ad set budget optimisation strategically, not by default
Manage ad fatigue cycles and rotate creative proactively before performance drops
Manage frequency intentionally across funnel stages
Run all campaign types including lead generation, conversion, awareness, retargeting, and traffic

Audience and Signal Strategy
Build and maintain a clean, organised custom audience library across all client accounts
Develop full-funnel audience strategy including custom audiences, lookalikes, retargeting segments, and exclusion logic
Understand audience overlap and apply exclusion logic correctly
Use value-based lookalikes where purchase or lead quality data exists
Know when broad targeting with solid creative outperforms narrow audience targeting, and test accordingly
Understand Advantage+ audiences and when to use or constrain them

Tracking, Technical Setup, and Data Integ

📌 Senior Paid Social Manager (Coimbatore)
🏢 Concept Marketing Group
📍 Coimbatore