About Kapiva:
Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to contemporary-day consumers.
Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and are funded by
India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

About the Role
We are seeking a Brand Manager to join our team at Kapiva. This is a high-ownership role where you will be responsible for building one of our best selling category. You will work at the intersection of product development, consumer insights, P&L; ownership, and go-to- market strategy, while collaborating closely with procurement, supply chain, R&D;, growth,



and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.

Key Responsibilities
Product Development & Lifecycle Management
• Partner with R&D; and supply chain to define product roadmaps – from concept to launch.
• Identify levers to optimize product-market fit, profitability, and portfolio expansion.
Consumer Insights & Market Intelligence
• Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.
• Conduct competitive benchmarking and leverage insights to refine positioning and messaging.
Creative & Marketing Execution
• Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.
• Develop brand narratives and drive execution across digital, marketplace, and offline channel

📌 Brand Manager (Bengaluru)
🏢 Kapiva
📍 Bengaluru