Gen Z Founder-Led Growth & Social Content Manager

Heddl.app

About Heddl

Heddl is building a recent approach to B2B GTM helping companies humanise outbound and build relationships instead of adding to the noise of spam.

We're looking for a Gen Z, internet-native content operator who can turn founder insights, customer stories, GTM trends and product learnings into content that people want to watch, read, share and talk about.

This is not a traditional Social Media Manager role.

We want someone who understands content, virality, founder-led growth, search and AI discovery.

The Role

You will own Heddl's organic content engine across:
- LinkedIn
- X
- Instagram
- YouTube Shorts
- Blog / SEO
- AEO / GEO / AI search

Your job is to make Heddl:

Known → Trusted → Discussed → Discovered → Cited → Remembered.

You will work directly with founders to turn conversations, opinions, experiences, customer insights and GTM observations into a continuous stream of content.

One founder conversation should be capable of becoming:





LinkedIn post + video + X thread + Reel + carousel + article + newsletter + research idea.

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What You'll Own

1. Founder-Led Content

Extract the founder's:
- Opinions
- Stories
- Contrarian views
- Lessons
- Failures
- Customer insights
- GTM observations
- Industry predictions

Then turn them into content that feels human, opinionated and authentic — not corporate marketing.

You should be obsessed with hooks.

Instead of:

«"AI is changing sales."»

Think:

«"AI didn't kill cold outreach. It killed mediocre cold outreach."»

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2. Short-Form Video

Create and edit:
- Founder talking-head videos
- Product demos
- Screen recordings
- Commentary/reaction videos
- Educational Shorts/Reels
- Fast-cut social clips

You should understand hooks, retention, pacing, storytelling and why people stop scrolling.

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3. Build Recognisable Content Series

Create repeatable formats such as:
- GTM Things Nobody Tells You
- Cold Email Crimes
- Founder GTM Di

📌 Founder-Led Growth (Bengaluru)
🏢 GetGTM
📍 Bengaluru