Analyst - Social Listening
At ITC Ltd., Insights is at the center of driving consumer marketing strategies. With increase in digital penetration and social media usage, consumer conversational data has also increased multifold. Human stories are the foundation of digital and there has never been a greater risk than not understanding the customer. ITC’s Sixth Sense team utilizes tools and technology to analyze digital conversations and create consumer and competitive research. The social listening analysts work closely with cross functional teams like brand marketing, digital media, product development and packaging.
Overview of Responsibilities
• Continuously monitor brand, competition and category conversations and share insights with key stakeholders
• Set up of query parameters for topics on social listening platforms
• Identify emerging conversation themes along with shift in consumer sentiment
• Pull and interpret data from social listening tools, including brand mention, sentiment, conversation drivers, consumer behavior, top influencers, Key opinion leaders etc
• Share weekly/monthly learnings with brand teams – brand health reports
• Identify and share emerging trends – moment marketing opportunities for brands –with content and brand team
• Explore and share current ideas and approaches for brand campaign – basis emerging social media trend
• Identify new consumer trends towards Food & Beverage product to help business in participating trends.
• Create learnings of category understanding by exploring category specific nuances.
• Identify emerging trends which brand can leverage for new product development, packaging, marketing communication which can help in contextual / long term marketing plans
• Present learnings to marketing teams, brand teams, digital media team and product development teams
• Top up social listening data with learnings from secondary sources like Mintel and WARC to generate actionable insights with brand team.
• Mine customer reviews & r
📌 AM-Social Listening (India)
🏢 ITC
📍 India