Digital Marketing & Brand Growth Specialist
Company: Acrotek Industries Pvt. Ltd. | Brand: DACS
Location: Mumbai
Experience: 3–6 years
Industry: Consumer Electronics & Home Appliances
About the Role
DACS is looking for a creative, hands-on Digital Marketing & Brand Growth Specialist who can think of marketing ideas and execute them end-to-end.
You will help build DACS's brand across TV, AC, Washing Machines and future categories, while driving measurable digital growth.
Key Responsibilities
Develop creative marketing ideas, campaigns and monthly digital plans.
Manage Instagram, YouTube, Facebook, Google and Meta campaigns.
Plan and execute performance marketing campaigns.
Develop content concepts, reels, videos, ads and product campaigns.
Coordinate with designers, creators, influencers and agencies.
Drive website traffic, leads, e-commerce sales and brand awareness.
Track ROAS, CAC, CPL,



conversions and campaign ROI.
Monitor competitors, consumer trends and identify growth opportunities.
Work closely with sales and leadership to connect marketing with business growth.
Ideal Candidate
3–6 years of digital, brand or growth marketing experience.
Strong creative thinking + execution ability.
Hands-on experience with Google Ads, Meta and social media.
Robust understanding of performance marketing and analytics.
Consumer electronics, appliances, FMCG, D2C or e-commerce experience preferred.
Entrepreneurial, data-driven and highly execution-oriented.
The ideal person can take an idea from:
Insight → Campaign Idea → Content → Execution → Measurement → Optimization

📌 Digital Marketing (India)
🏢 DACS
📍 India