Job Purpose:
Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.

Key Responsibilities:
Product Strategy & Delivery
Define and execute the digital product roadmap aligned to business and brand priorities
Ensure on‑time rollout and adoption of current digital assets across markets
Balance global standardization with local market needs
Revenue & Performance Ownership
Own digital revenue targets, conversion metrics, and growth KPIs
Improve conversion rate, average cheque, and user engagement across platforms
Optimize owned and non‑owned digital touchpoints to support overall sales strategy
Customer Experience & Optimization
Lead consumer‑led experience design, prototyping, and experimentation




Drive continuous optimization of apps, web, and kiosks through A/B testing
Ensure delivery of consistent, high‑quality digital experiences across markets
Data, Insights & Reporting
Deliver actionable digital insights to Marketing, Operations, and Business teams
Publish weekly performance reports vs targets to track revenue, traffic, and adoption
Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes
Stakeholder & Vendor Management
Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operations
Manage external vendors and technology partners to ensure quality and timely delivery

Education
B.Tech / MBA from Tier‑I institute

Experience
12–15 years in Digital Product Management / eCommerce
2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerce
Direct ownership of USD 100M+ digital revenue streams
Experience managing multi‑country, multi‑

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