Role: State Head – Sales & Market Development

Reporting to: Regional Head – Sales & Market Development

Role Overview

The State Head is responsible for driving state-level revenue growth, channel productivity, and market expansion. The role owns state P&L; performance across Brand Stores (partner stores), Kitchen Dealers, and Projects. The State Head acts as the primary market leader representing the organisation within the assigned state.

Duties and Responsibilities

- Achieve state-level revenue targets across Brand Stores, Kitchen Dealers, and Projects.
- Develop and execute state sales plans aligned to regional and national targets.
- Conduct accurate state-level sales forecasting and submit rolling forecasts to Regional Head.
- Ensure alignment between demand forecasts and inventory availability within the state.
- Drive productivity improvement initiatives for Brand Stores (partner stores).
- Ensure adherence to Brand Store customer experience standards and commercial guidelines.
- Identify and recommend recent Brand Store locations based on market potential and city mapping.
- Drive Kitchen Dealer appointment, onboarding, and performance management.




- Conduct territory mapping and fill channel gaps.
- Ensure strict pricing discipline and prevent discount leakage in the market.
- Drive development of specifier ecosystem including architects, interior designers, and modular kitchen partners.
- Build and maintain robust relationships with key developers and project stakeholders.
- Review state receivables and ensure disciplined collections in coordination with Finance.
- Monitor credit exposure of dealers and escalate risks proactively.
- Coordinate with Supply Chain to resolve delivery issues and last-mile bottlenecks.
- Conduct regular performance reviews with BS/KD Executives and field teams.
- Identify underperforming accounts and implement corrective action plans.
- Provide market intelligence on competition, pricing trends, and consumer demand.
- Ensure CRM adoption and maintain accurate sales and pipeline reporting.
- Lead recruitment, onboarding, and development of state sales resources.

Pay: ₹1,300,000.00 - ₹1,600,000.00 per year

Benefits

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 State Head (Hyderabad)
🏢 Cheryl Enterprises
📍 Hyderabad